Local Nielsen ratings snapshot (Tues., Feb. 22) -- CBS dominates while ABC plays dead
02/23/11 10:52 AM
By ED BARK
Was anyone out there watching ABC's prime-time lineup Tuesday? If so, consider yourself part of a cult.
Sub-dismal numbers for the network's No Ordinary Family, V and Primetime: What Would You Do? were in stark contrast to boffo returns for CBS' trio of NCIS, NCIS: Los Angeles and The Good Wife.
NCIS began the night with a 7 p.m. haul of 547,130 D-FW viewers while the competing No Ordinary Family ran fifth (even well behind The CW's One Tree Hill) with a piddling 55,406 viewers.
At 8 p.m., V matched its predecessor's puny returns and fifth place finish while NCIS: Los Angeles romped with a time slot-winning 491,725 viewers. CBS then held serve at 9 p.m. with 311,657 viewers while What Would You Do? managed a distant fourth-place total of 83,108.
CBS faltered a bit with advertiser-craved 18-to-49-year-olds, winning at 8 p.m. with NCIS: Los Angeles while being barely nipped at 7 and 9 p.m. by Fox's Glee and NBC's Parenthood.
In local news derby results, CBS11 took the 10 p.m. crown in total viewers over runner-up NBC5. But the Peacock prevailed for the second straight weeknight among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
With six weeknights remaining in the 20-night February "sweeps," CBS looks like an almost sure winner at 10 p.m. in total viewers. Reigning champ WFAA8 faces a dreary home stretch without a big finishing kick lead-in audience from ABC's Dancing with the Stars, which doesn't return until March. The race remains much closer among 25-to-54-year-olds, although Fox4 lately has faded in that key demographic and no longer looks like a serious contender for the top spot.
At 6 a.m., NBC5 beat Fox4 in total viewers and Fox4 returned the favor with 25-to-54-year-olds.
CBS11 further cemented its total viewers lead at 6 p.m. with another first place finish while also winning in that measurement at 5 p.m.
Fox4 took both early evening golds among 25-to-54-year-olds.
Was anyone out there watching ABC's prime-time lineup Tuesday? If so, consider yourself part of a cult.
Sub-dismal numbers for the network's No Ordinary Family, V and Primetime: What Would You Do? were in stark contrast to boffo returns for CBS' trio of NCIS, NCIS: Los Angeles and The Good Wife.
NCIS began the night with a 7 p.m. haul of 547,130 D-FW viewers while the competing No Ordinary Family ran fifth (even well behind The CW's One Tree Hill) with a piddling 55,406 viewers.
At 8 p.m., V matched its predecessor's puny returns and fifth place finish while NCIS: Los Angeles romped with a time slot-winning 491,725 viewers. CBS then held serve at 9 p.m. with 311,657 viewers while What Would You Do? managed a distant fourth-place total of 83,108.
CBS faltered a bit with advertiser-craved 18-to-49-year-olds, winning at 8 p.m. with NCIS: Los Angeles while being barely nipped at 7 and 9 p.m. by Fox's Glee and NBC's Parenthood.
In local news derby results, CBS11 took the 10 p.m. crown in total viewers over runner-up NBC5. But the Peacock prevailed for the second straight weeknight among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
With six weeknights remaining in the 20-night February "sweeps," CBS looks like an almost sure winner at 10 p.m. in total viewers. Reigning champ WFAA8 faces a dreary home stretch without a big finishing kick lead-in audience from ABC's Dancing with the Stars, which doesn't return until March. The race remains much closer among 25-to-54-year-olds, although Fox4 lately has faded in that key demographic and no longer looks like a serious contender for the top spot.
At 6 a.m., NBC5 beat Fox4 in total viewers and Fox4 returned the favor with 25-to-54-year-olds.
CBS11 further cemented its total viewers lead at 6 p.m. with another first place finish while also winning in that measurement at 5 p.m.
Fox4 took both early evening golds among 25-to-54-year-olds.
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