Local Nielsen ratings snapshot (Wed., March 18) -- Fox, CBS split prime-time spoils
03/19/09 10:51 AM
By ED BARK
Fox's one-two punch of American Idol and Lie to Me were tops in total viewers from 7 to 9 p.m. before CBS' CSI: NY closed out prime-time with a 9 p.m. win.
Save for Idol, though, the results were reversed among advertiser-coveted 18-to-49-year-olds.
Idol, which booted Alexis Grace to reduce its field to 10, led all prime-time programming with 358,722 total D-FW viewers in the 8 p.m. hour. It also cruised to an easy win in the 18-to-49 demographic.
Lie to Me carried the 7 p.m. slot in total viewers (205,933), but ran second among 18-to-49-year-olds behind CBS' comedy duo of The New Adventures of Old Christine and Gary Unmarried.
CSI: NY had 279,006 total viewers to lead the way as usual at 9 p.m. Fox4's 9 p.m. local newscast was tops with 18-to-49-year-olds, though.
The debut of ABC's promising Better Off Ted sitcom lured 99,645 total viewers at 7:30 p.m., good enough to outpoint the second episode of NBC's competing The Chopping Block (73,073 viewers). But the Peacock's cooking show doubled Ted's audience among 18-to-49-year-olds. CW's America's Next Top Model also ran ahead of Ted on that scorecard.
In local news derby results, WFAA8 prevailed at 10 p.m. in both total viewers and 25-to-54-year-olds, the favored advertiser target audience for news programming.
NBC5 nipped Fox4 in total viewers at 6 a.m., with the two stations tying for first with 25-to-54-year-olds. After showing signs of third-place life earlier in the week, CBS11 barely registered with just 19,929 total viewers, 3,053 of them in the 25-to-54 range. WFAA8 again ran third, drawing less than half the audiences for Fox4 and NBC5 in both ratings measurements.
The Peacock won at 5 p.m. and 6 p.m. in total viewers, with WFAA8 taking both golds among 25-to-54-year-olds.
Fox's one-two punch of American Idol and Lie to Me were tops in total viewers from 7 to 9 p.m. before CBS' CSI: NY closed out prime-time with a 9 p.m. win.
Save for Idol, though, the results were reversed among advertiser-coveted 18-to-49-year-olds.
Idol, which booted Alexis Grace to reduce its field to 10, led all prime-time programming with 358,722 total D-FW viewers in the 8 p.m. hour. It also cruised to an easy win in the 18-to-49 demographic.
Lie to Me carried the 7 p.m. slot in total viewers (205,933), but ran second among 18-to-49-year-olds behind CBS' comedy duo of The New Adventures of Old Christine and Gary Unmarried.
CSI: NY had 279,006 total viewers to lead the way as usual at 9 p.m. Fox4's 9 p.m. local newscast was tops with 18-to-49-year-olds, though.
The debut of ABC's promising Better Off Ted sitcom lured 99,645 total viewers at 7:30 p.m., good enough to outpoint the second episode of NBC's competing The Chopping Block (73,073 viewers). But the Peacock's cooking show doubled Ted's audience among 18-to-49-year-olds. CW's America's Next Top Model also ran ahead of Ted on that scorecard.
In local news derby results, WFAA8 prevailed at 10 p.m. in both total viewers and 25-to-54-year-olds, the favored advertiser target audience for news programming.
NBC5 nipped Fox4 in total viewers at 6 a.m., with the two stations tying for first with 25-to-54-year-olds. After showing signs of third-place life earlier in the week, CBS11 barely registered with just 19,929 total viewers, 3,053 of them in the 25-to-54 range. WFAA8 again ran third, drawing less than half the audiences for Fox4 and NBC5 in both ratings measurements.
The Peacock won at 5 p.m. and 6 p.m. in total viewers, with WFAA8 taking both golds among 25-to-54-year-olds.
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