Local Nielsen ratings snapshot (Wed., Dec. 15) -- the address is CBS
12/16/10 01:01 PM
By ED BARK
CBS scored a prime-time sweep in total D-FW viewers Wednesday while ABC slunk mostly out of view with an all-repeat lineup.
New hours of Survivor: Nicaragua, Criminal Minds and The Defenders all won their time slots, with Minds racking up 346,285 viewers to rank as Wednesday's biggest overall draw.
It wasn't quite as profitable among advertiser-favored 18-to-49-year-olds, though. Survivor won the 7 p.m. hour in that key demographic, but Minds slid to third (behind Fox's Hell's Kitchen and the second hour of NBC's The Sing-Off) while Defenders tied for second (with NBC's Law & Order: SVU rerun) behind Fox4's front-running 9 p.m. local newscast.
ABC ran fourth in both measurements with double shot repeats of both Modern Family and Cougar Town and single-episode reprises of The Middle and Better With You.
In local news derby results, WFAA8's 10 p.m. edition overcame ABC's thin soup lead-in to tie for first with CBS11 in total viewers. NBC5 and CBS11 shared the golds among 25-to-54-year-olds, the principal advertiser target audience for news programming on most stations.
NBC5 ran the table at 6 a.m. for the second straight weekday while Fox4 swept the 5 p.m. competitions.
CBS11 prevailed at 6 p.m. in total viewers but WFAA8 ran first with 25-to-54-year-olds.
CBS scored a prime-time sweep in total D-FW viewers Wednesday while ABC slunk mostly out of view with an all-repeat lineup.
New hours of Survivor: Nicaragua, Criminal Minds and The Defenders all won their time slots, with Minds racking up 346,285 viewers to rank as Wednesday's biggest overall draw.
It wasn't quite as profitable among advertiser-favored 18-to-49-year-olds, though. Survivor won the 7 p.m. hour in that key demographic, but Minds slid to third (behind Fox's Hell's Kitchen and the second hour of NBC's The Sing-Off) while Defenders tied for second (with NBC's Law & Order: SVU rerun) behind Fox4's front-running 9 p.m. local newscast.
ABC ran fourth in both measurements with double shot repeats of both Modern Family and Cougar Town and single-episode reprises of The Middle and Better With You.
In local news derby results, WFAA8's 10 p.m. edition overcame ABC's thin soup lead-in to tie for first with CBS11 in total viewers. NBC5 and CBS11 shared the golds among 25-to-54-year-olds, the principal advertiser target audience for news programming on most stations.
NBC5 ran the table at 6 a.m. for the second straight weekday while Fox4 swept the 5 p.m. competitions.
CBS11 prevailed at 6 p.m. in total viewers but WFAA8 ran first with 25-to-54-year-olds.
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