Local Nielsen ratings snapshot (Mon., Oct. 19) -- Monday Night Football runs up score on post-season baseball
10/20/09 09:38 AM
By ED BARK
Two post-season baseball thrillers, both won by the home team with walk-off doubles, were no match for regular season football Monday.
The 11-inning Yankees-Angels game on Fox, which stretched from 3:15 to 7:35 p.m., averaged 106,288 D-FW viewers during those hours. But it built to a nice-sized 272,363 viewers for the closing innings, which bled into House and knocked it back to a 7:43 p.m. start time.
Over on TBS, the Dodgers-Phillies game (which ended at 10:53 p.m.) averaged a sub-piddling 39,858 viewers, peaking at just 86,359 for the climax. The games respectively were won by the Angels and Phils.
ESPN's Monday Night Football matchup between the victorious Broncos and Chargers, averaged a comparatively colossal 398,580 viewers. Its high point was 491,582 viewers from 10 to 10:15 p.m., almost equaling the combined audience for the three local newscasts that aired at the appointed hour (498,225 viewers for NBC5, WFAA8 and CBS11).
Elsewhere in prime-time, the usual suspects prevailed among the Big 4 broadcast networks. ABC's Dancing with the Stars controlled the 7 to 9 p.m. slot with 358,722 viewers before CBS' CSI: Miami mopped up with 325,507. Both also held serve among advertiser-coveted 18-to-49-year-olds.
In local news derby results, CBS11 cemented its status as the station to beat at 10 p.m. in the November sweeps by rolling to twin wins in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. The four-week November faceoff begins on Oct. 29th, with CBS11 aiming for its first sweeps win ever in either audience measurement.
NBC5 again took charge of the 6 a.m. competition with another pair of firsts over Fox4, whose Good Day then regrouped to beat the three network morning shows from 7 to 9 a.m.
The Peacock also controlled the 5 p.m. Nielsens and won at 6 p.m. with 25-to-54-year-olds. WFAA8's lone win of the day came at 6 p.m. in total viewers. In deference to baseball, Fox4 sat out both early evening news competitions.
Two post-season baseball thrillers, both won by the home team with walk-off doubles, were no match for regular season football Monday.
The 11-inning Yankees-Angels game on Fox, which stretched from 3:15 to 7:35 p.m., averaged 106,288 D-FW viewers during those hours. But it built to a nice-sized 272,363 viewers for the closing innings, which bled into House and knocked it back to a 7:43 p.m. start time.
Over on TBS, the Dodgers-Phillies game (which ended at 10:53 p.m.) averaged a sub-piddling 39,858 viewers, peaking at just 86,359 for the climax. The games respectively were won by the Angels and Phils.
ESPN's Monday Night Football matchup between the victorious Broncos and Chargers, averaged a comparatively colossal 398,580 viewers. Its high point was 491,582 viewers from 10 to 10:15 p.m., almost equaling the combined audience for the three local newscasts that aired at the appointed hour (498,225 viewers for NBC5, WFAA8 and CBS11).
Elsewhere in prime-time, the usual suspects prevailed among the Big 4 broadcast networks. ABC's Dancing with the Stars controlled the 7 to 9 p.m. slot with 358,722 viewers before CBS' CSI: Miami mopped up with 325,507. Both also held serve among advertiser-coveted 18-to-49-year-olds.
In local news derby results, CBS11 cemented its status as the station to beat at 10 p.m. in the November sweeps by rolling to twin wins in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. The four-week November faceoff begins on Oct. 29th, with CBS11 aiming for its first sweeps win ever in either audience measurement.
NBC5 again took charge of the 6 a.m. competition with another pair of firsts over Fox4, whose Good Day then regrouped to beat the three network morning shows from 7 to 9 a.m.
The Peacock also controlled the 5 p.m. Nielsens and won at 6 p.m. with 25-to-54-year-olds. WFAA8's lone win of the day came at 6 p.m. in total viewers. In deference to baseball, Fox4 sat out both early evening news competitions.
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