Local Nielsen ratings snapshot (Thurs., Jan. 18)
01/19/07 03:36 PM
By ED BARK
They're no American Idols, but ABC's Golden Globe-winning combo of Ugly Betty and Grey's Anatomy can still light up a ratings score sheet.
Both series flexed new episodes Thursday night, with Grey's winning with surprising ease over a firstrun CSI: Crime Scene Investigation on CBS. A total of 428,400 homes in D-FW had Grey's in view, compared to only 259,420 for CSI.
At 7 p.m., Ugly Betty drew a robust 337,970 homes opposite a CSI repeat (164,220) and new episodes of NBC's My Name Is Earl (111,860) and The Office (99,960).
Over on Ch. 21, the late-starting Dallas-Mavericks-Los Angeles Lakers Game (also shown on TNT) averaged a nice-sized 192,780 homes. In some ways Ch. 21 is penalized by the Mavs' success. The more they win, the more exposure they get on TNT and ESPN. That cuts into the local broadcast audience. Still, it beats the alternative.
News-wise, NBC5 again scored twin victories at 10 p.m. in homes and with 25-to-54-year-olds, the principal advertiser target audience for news programming. The Peacock also took the 6 a.m. contest in homes, but fell to second behind Fox4 among 25-to-54-year-olds.
Belo8 as usual won at 5 p.m. in both measurements. It shared the spoils with NBC5 at 6 p.m. finishing first in homes but behind the Peacock in the 25-54 demo.
They're no American Idols, but ABC's Golden Globe-winning combo of Ugly Betty and Grey's Anatomy can still light up a ratings score sheet.
Both series flexed new episodes Thursday night, with Grey's winning with surprising ease over a firstrun CSI: Crime Scene Investigation on CBS. A total of 428,400 homes in D-FW had Grey's in view, compared to only 259,420 for CSI.
At 7 p.m., Ugly Betty drew a robust 337,970 homes opposite a CSI repeat (164,220) and new episodes of NBC's My Name Is Earl (111,860) and The Office (99,960).
Over on Ch. 21, the late-starting Dallas-Mavericks-Los Angeles Lakers Game (also shown on TNT) averaged a nice-sized 192,780 homes. In some ways Ch. 21 is penalized by the Mavs' success. The more they win, the more exposure they get on TNT and ESPN. That cuts into the local broadcast audience. Still, it beats the alternative.
News-wise, NBC5 again scored twin victories at 10 p.m. in homes and with 25-to-54-year-olds, the principal advertiser target audience for news programming. The Peacock also took the 6 a.m. contest in homes, but fell to second behind Fox4 among 25-to-54-year-olds.
Belo8 as usual won at 5 p.m. in both measurements. It shared the spoils with NBC5 at 6 p.m. finishing first in homes but behind the Peacock in the 25-54 demo.
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