Local Nielsen ratings snapshot (Tues., March 22) -- crime again boosts CBS
03/23/11 08:59 AM
By ED BARK
CBS again whipped all adversaries Tuesday with new episodes of its crime-themed thoroughbreds -- NCIS, NCIS: Los Angeles and The Good Wife.
All three won their time periods in both total D-FW viewers and advertiser-craved 18-to-49-year-olds. NCIS and its spinoff tied for the night's most total viewers with 360,136. But NCIS: Los Angeles had more 18-to-49-year-olds.
Rival networks countered with a mix of first-runs and repeats. ABC's plug-in 8 to 10 p.m. special, Best in Film: The Greatest Movies of Our Time, lured 124,663 total viewers, good enough to beat Fox/Fox4 and NBC's rerun of Parenthood. Fox's 8:30 p.m. new episode of Traffic Light, the best comedy you're not watching, had a sub-puny 34,629 viewers to rank as Tuesday's rock-bottom prime-time attraction on the Big Four broadcast networks and The CW.
CW33's ratings-starved 9 p.m. local newscast managed to draw more viewers than TXA21's emaciated 7 to 9 p.m. local news. The 7 p.m. hour on TXA21 barely averted "hashmarks" (no measurable audience) with 2,770 total viewers. Yow.
In the four-way local news derby results, CBS11 beat WFAA8 by slivers at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. But it was statistically close enough to basically call it a first-place tie.
Fox4 resumed its winning ways with a sweep of the 6 a.m. Nielsens while the 6 p.m. laurels were shared by CBS11 in total viewers and Fox4 in the 25-to-54 demographic.
Fox4 and NBC5 tied for first place at 5 p.m. in total viewers. The 25-to-54 gold went to CBS11.
CBS again whipped all adversaries Tuesday with new episodes of its crime-themed thoroughbreds -- NCIS, NCIS: Los Angeles and The Good Wife.
All three won their time periods in both total D-FW viewers and advertiser-craved 18-to-49-year-olds. NCIS and its spinoff tied for the night's most total viewers with 360,136. But NCIS: Los Angeles had more 18-to-49-year-olds.
Rival networks countered with a mix of first-runs and repeats. ABC's plug-in 8 to 10 p.m. special, Best in Film: The Greatest Movies of Our Time, lured 124,663 total viewers, good enough to beat Fox/Fox4 and NBC's rerun of Parenthood. Fox's 8:30 p.m. new episode of Traffic Light, the best comedy you're not watching, had a sub-puny 34,629 viewers to rank as Tuesday's rock-bottom prime-time attraction on the Big Four broadcast networks and The CW.
CW33's ratings-starved 9 p.m. local newscast managed to draw more viewers than TXA21's emaciated 7 to 9 p.m. local news. The 7 p.m. hour on TXA21 barely averted "hashmarks" (no measurable audience) with 2,770 total viewers. Yow.
In the four-way local news derby results, CBS11 beat WFAA8 by slivers at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. But it was statistically close enough to basically call it a first-place tie.
Fox4 resumed its winning ways with a sweep of the 6 a.m. Nielsens while the 6 p.m. laurels were shared by CBS11 in total viewers and Fox4 in the 25-to-54 demographic.
Fox4 and NBC5 tied for first place at 5 p.m. in total viewers. The 25-to-54 gold went to CBS11.
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