Local Nielsen ratings snapshot (Thurs., Jan. 4)
01/05/07 10:26 AM
By ED BARK
The ball bounced right for the Dallas Mavericks Thursday night, both on the court and in the D-FW Nielsens.
TXA21's telecast of the Mavs-Indiana Pacers game averaged a nice-sized 7.4 rating (176,120 homes), peaking at 226,100 homes between 9:45 and 10 p.m. Beginning with the 7:30 p.m. tipoff, the Mavs' 12th consecutive win scored well against a mix of network repeats and firstrun episodes. It outpointed everything but Ugly Betty on ABC, CSI: Crime Scene Investigation on CBS and ER on NBC. The Mavs also outdrew the entire Fox and CW lineups.
ABC's Grey's Anatomy was in repeats, helping the Mavs' cause. But the game also beat new episodes of CBS' Shark, NBC's The Office, Scrubs and 30 Rock and Fox's 'Til Death, The War at Home and The O.C..
Younger viewers in particular flocked to the game. Among 18-to-34-year-olds, only firstrun episodes of CSI and The Office (just barely) beat the Mavs.
One more measurement. Basketball and sports in general continue to attract far more men than women. Here's the split between 18-to-49-year-olds, the key advertiser target audience for non-news programming:
Men -- 89,490
Women -- 39,690
In the local news wars, NBC5 again had twin wins at 10 p.m. in total homes and with 25-to-54-year-olds, the main target audience for news programming.
NBC5 also took the 6 a.m. race in homes but Belo8 edged the Peacock among 25-to-54-year-olds.
Belo8 won in both measurements at 5 p.m. NBC5 did the same at 6 p.m.
Katie Couric's CBS Evening News continued to fare very poorly in D-FW. It ran a distant fourth in homes Thursday and was crushed in the 25-to-54 demo. Here's a telescoped look at those 25-to-54-year-old numbers:
ABC World News -- 74,620 viewers
Fox4 local news -- 68,880
NBC Nightly News -- 66,010
According to Jim reruns (Ch. 33) -- 34,440
CBS Evening News, The Brady Bunch reruns (Ch. 52), That '70s Show reruns (Ch. 21) -- tied with 14,350 viewers.
And that's the way it is.
The ball bounced right for the Dallas Mavericks Thursday night, both on the court and in the D-FW Nielsens.
TXA21's telecast of the Mavs-Indiana Pacers game averaged a nice-sized 7.4 rating (176,120 homes), peaking at 226,100 homes between 9:45 and 10 p.m. Beginning with the 7:30 p.m. tipoff, the Mavs' 12th consecutive win scored well against a mix of network repeats and firstrun episodes. It outpointed everything but Ugly Betty on ABC, CSI: Crime Scene Investigation on CBS and ER on NBC. The Mavs also outdrew the entire Fox and CW lineups.
ABC's Grey's Anatomy was in repeats, helping the Mavs' cause. But the game also beat new episodes of CBS' Shark, NBC's The Office, Scrubs and 30 Rock and Fox's 'Til Death, The War at Home and The O.C..
Younger viewers in particular flocked to the game. Among 18-to-34-year-olds, only firstrun episodes of CSI and The Office (just barely) beat the Mavs.
One more measurement. Basketball and sports in general continue to attract far more men than women. Here's the split between 18-to-49-year-olds, the key advertiser target audience for non-news programming:
Men -- 89,490
Women -- 39,690
In the local news wars, NBC5 again had twin wins at 10 p.m. in total homes and with 25-to-54-year-olds, the main target audience for news programming.
NBC5 also took the 6 a.m. race in homes but Belo8 edged the Peacock among 25-to-54-year-olds.
Belo8 won in both measurements at 5 p.m. NBC5 did the same at 6 p.m.
Katie Couric's CBS Evening News continued to fare very poorly in D-FW. It ran a distant fourth in homes Thursday and was crushed in the 25-to-54 demo. Here's a telescoped look at those 25-to-54-year-old numbers:
ABC World News -- 74,620 viewers
Fox4 local news -- 68,880
NBC Nightly News -- 66,010
According to Jim reruns (Ch. 33) -- 34,440
CBS Evening News, The Brady Bunch reruns (Ch. 52), That '70s Show reruns (Ch. 21) -- tied with 14,350 viewers.
And that's the way it is.
|