Local Nielsen ratings snapshot (Tues., Jan. 9)
01/10/07 12:47 PM
By ED BARK
The best-laid plans of network entertainment programmers are being foiled in D-FW by the Dallas Mavericks.
Tuesday night's close win against the Utah Jazz gave Ch. 21 another ratings windfall, particularly with advertiser-preferred younger viewers. The Mavs easily beat all competing programming among 18-to-34-year-olds and were narrowly beaten only by Fox's House in the 18-to-49-year-old demo. Overall, the game drew 176,120 homes, finishing second to House from 8 to 9 p.m. and tying CBS' People's Choice Awards and NBC's Law & Order combo in the 8 to 10 p.m. slot.
The local news derby saw NBC5 score commanding wins at 10 p.m. in total homes and among 25-to-54-year-olds, the key advertiser target for news programming.
At 6 a.m., Fox4 continued to pull out of a recent slump, winning in homes and tying NBC5 with 25-to-54-year-olds.
The Peacock won in homes at 6 p.m. and tied Belo8 for first in the 25-to-54 demo. Belo8 won in both measurements at 5 p.m.
The best-laid plans of network entertainment programmers are being foiled in D-FW by the Dallas Mavericks.
Tuesday night's close win against the Utah Jazz gave Ch. 21 another ratings windfall, particularly with advertiser-preferred younger viewers. The Mavs easily beat all competing programming among 18-to-34-year-olds and were narrowly beaten only by Fox's House in the 18-to-49-year-old demo. Overall, the game drew 176,120 homes, finishing second to House from 8 to 9 p.m. and tying CBS' People's Choice Awards and NBC's Law & Order combo in the 8 to 10 p.m. slot.
The local news derby saw NBC5 score commanding wins at 10 p.m. in total homes and among 25-to-54-year-olds, the key advertiser target for news programming.
At 6 a.m., Fox4 continued to pull out of a recent slump, winning in homes and tying NBC5 with 25-to-54-year-olds.
The Peacock won in homes at 6 p.m. and tied Belo8 for first in the 25-to-54 demo. Belo8 won in both measurements at 5 p.m.
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