Local Nielsen ratings snapshot (Wed., Feb. 10) -- Leno leaves, NBC5 immediately perks up at 10 p.m.
02/11/10 11:06 AM
By ED BARK
NBC's The Jay Leno Show left two nights earlier than originally announced, giving way Wednesday night to a Law & Order: SVU repeat in the 9 p.m. hour.
NBC5's 10 p.m. newscast suddenly pumped itself up, even though SVU managed just a third-place finish with 162,871 D-FW viewers.
That still beat the 122,153 viewers for Tuesday night's Leno finale. Or the 101,795 viewers for his next-to-last show on Monday night. And it was enough to revive NBC5's dormant 10 p.m. news ratings. Running a solid second behind CBS11, the Peacock pumped up to 271,452 total viewers while nipping CBS11 for first place among 25-to-54-year-olds, the main advertiser target audience for news programming.
WFAA8 fell to third place in both measurements after inheriting a puny audience from ABC's canceled Ugly Betty.
The prime-time Nielsens as always were led by Fox's American Idol, which drew 631,126 total viewers in the 8 p.m. hour to thump CBS' competing Criminal Minds (366,460 viewers).
CBS' sitcom combo of Old Christine and Gary Unmarried edged Fox's Human Target at 7 p.m. in both total viewers and 18-to-49-year-olds, the preferred audience for non-news programming. CBS' CSI: NY was tops in total viewers at 9 p.m., but Fox4's local newscast ran first in the 18-to-49 demographic.
In other local news derby results, Fox4 barely beat NBC5 in total viewers, with the Peacock likewise narrowly prevailing among 25-to-54-year-olds.
Fox4 scored a doubleheader win at 5 p.m. while CBS11 uncommonly ran the table at 6 p.m.
NBC's The Jay Leno Show left two nights earlier than originally announced, giving way Wednesday night to a Law & Order: SVU repeat in the 9 p.m. hour.
NBC5's 10 p.m. newscast suddenly pumped itself up, even though SVU managed just a third-place finish with 162,871 D-FW viewers.
That still beat the 122,153 viewers for Tuesday night's Leno finale. Or the 101,795 viewers for his next-to-last show on Monday night. And it was enough to revive NBC5's dormant 10 p.m. news ratings. Running a solid second behind CBS11, the Peacock pumped up to 271,452 total viewers while nipping CBS11 for first place among 25-to-54-year-olds, the main advertiser target audience for news programming.
WFAA8 fell to third place in both measurements after inheriting a puny audience from ABC's canceled Ugly Betty.
The prime-time Nielsens as always were led by Fox's American Idol, which drew 631,126 total viewers in the 8 p.m. hour to thump CBS' competing Criminal Minds (366,460 viewers).
CBS' sitcom combo of Old Christine and Gary Unmarried edged Fox's Human Target at 7 p.m. in both total viewers and 18-to-49-year-olds, the preferred audience for non-news programming. CBS' CSI: NY was tops in total viewers at 9 p.m., but Fox4's local newscast ran first in the 18-to-49 demographic.
In other local news derby results, Fox4 barely beat NBC5 in total viewers, with the Peacock likewise narrowly prevailing among 25-to-54-year-olds.
Fox4 scored a doubleheader win at 5 p.m. while CBS11 uncommonly ran the table at 6 p.m.
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