Local Nielsen ratings snapshot (Mon., Feb. 23) -- Heroes on respirator in D-FW
02/24/09 09:52 AM
By ED BARK
How the mighty have fallen -- at least in these parts.
NBC's Heroes is doing better -- but by no means great -- in the national Nielsen ratings. But in D-FW, its only remaining power is invisibility.
Monday's Heroes drew just 93,002 viewers, easily making it prime-time's least-watched attraction among the Big Four broadcast networks. What's worse, CBS had an entire night of reruns. But its second comings of Two and a Half Men and The New Adventures of Old Christine both doubled the audience for Heroes in the 8 p.m. hour.
Heroes also ranked last in all of prime-time among advertiser-coveted 18-to-49-year-olds. And it fared even worse with 18-to-34-year-olds, trailing The CW's One Tree Hill rerun by a four-to-one margin during the 8 p.m. hour.
Earlier in prime-time, Fox's House won at 7 p.m. in total viewers, but ran third among 18-to-49-year-olds behind CBS' The Big Bang Theory and How I Met Your Mother, and the first hour of ABC's The Bachelor.
Fox's 24 then slipped to third in both measurements at 8 p.m. CBS' CSI: Miami reprise won at 9 p.m. in both ratings measurements.
Also at 9 p.m., The 33's Facebook-centric local newscast again failed to click with its CW network's target audience of 18-to-34-year-olds. The preceding One Tree Hill drew 33,690 viewers in this age range before the news plunged to 6,738 viewers of the 18-to-34 persuasion. The nightly 10 p.m. Family Guy repeat then perked up to 15,161 viewers in the 18-to-34 demographic.
In the four-way local news derbies, CBS11 won at 10 p.m. in total viewers, but WFAA8 ran first among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 ran the table at 6 a.m. for the second straight weekday, winning by relatively comfortable margins over Fox4.
The Peacock also crowed at 5 p.m., topping the field in total viewers and tying WFAA8 for the top spot among 25-to-54-year-olds.
WFAA8 finished first at 6 p.m. in total viewers, with Fox4 taking the gold among 25-to-54-year-olds.
How the mighty have fallen -- at least in these parts.
NBC's Heroes is doing better -- but by no means great -- in the national Nielsen ratings. But in D-FW, its only remaining power is invisibility.
Monday's Heroes drew just 93,002 viewers, easily making it prime-time's least-watched attraction among the Big Four broadcast networks. What's worse, CBS had an entire night of reruns. But its second comings of Two and a Half Men and The New Adventures of Old Christine both doubled the audience for Heroes in the 8 p.m. hour.
Heroes also ranked last in all of prime-time among advertiser-coveted 18-to-49-year-olds. And it fared even worse with 18-to-34-year-olds, trailing The CW's One Tree Hill rerun by a four-to-one margin during the 8 p.m. hour.
Earlier in prime-time, Fox's House won at 7 p.m. in total viewers, but ran third among 18-to-49-year-olds behind CBS' The Big Bang Theory and How I Met Your Mother, and the first hour of ABC's The Bachelor.
Fox's 24 then slipped to third in both measurements at 8 p.m. CBS' CSI: Miami reprise won at 9 p.m. in both ratings measurements.
Also at 9 p.m., The 33's Facebook-centric local newscast again failed to click with its CW network's target audience of 18-to-34-year-olds. The preceding One Tree Hill drew 33,690 viewers in this age range before the news plunged to 6,738 viewers of the 18-to-34 persuasion. The nightly 10 p.m. Family Guy repeat then perked up to 15,161 viewers in the 18-to-34 demographic.
In the four-way local news derbies, CBS11 won at 10 p.m. in total viewers, but WFAA8 ran first among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 ran the table at 6 a.m. for the second straight weekday, winning by relatively comfortable margins over Fox4.
The Peacock also crowed at 5 p.m., topping the field in total viewers and tying WFAA8 for the top spot among 25-to-54-year-olds.
WFAA8 finished first at 6 p.m. in total viewers, with Fox4 taking the gold among 25-to-54-year-olds.
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