Local Nielsen ratings snapshot (Thurs., May 8)
05/09/08 09:37 AM
By ED BARK
Sent to Siberia, a k a Versus, the Dallas Stars' opening night Stanley Cup playoff series loss to Detroit played dismally in the Nielsens as well.
Also afflicted with an early 6:30 p.m. start time, the game averaged just 29,227 D-FW homes on the still little-known cable network. That might make it a veritable ratings beast for Versus, but nearly four times as many homes were tuned to last Sunday's marathon Stars win over San Jose on Fox Sports Southwest.
Thursday night otherwise belonged to the broadcast networks' two big dogs, with ABC's Grey's Anatomy and CBS' CSI: Crime Scene Investigation tying at 8 p.m. in total homes (263,045 apiece). ABC's docs again won easily, though, among advertiser-craved 18-to-49-year-olds.
At 9 p.m., ABC's Lost also dominated the 18-to-49-demo, but fell to a close second in total homes behind CBS' Without A Trace. NBC's ER continued to struggle, running fourth in both measuring sticks.
In the local news derby, Fox4 began what could be another of its second-half sweeps rallies. It won for the first time in the 20-day period in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5, which started fast, again faded to a relatively distant third place behind WFAA8, which still has slim leads in both measurements with 11 of 20 days in the books.
WFAA8 edged CBS11 for first place in the 10 p.m. total homes Nielsens while rolling to a much easier win with 25-to-54-year-olds. CBS11 retains a paper-thin lead over NBC5 in the battle for second place in total homes.
WFAA8 ran the table at 5 and 6 p.m. Its lopsided victory among 25-to-54-year-olds in the earlier hour served to shoo away the Peacock, which had been pressing WFAA8 a bit for first place in that demographic.
The latest daily 5 p.m. returns, however, found NBC5 way back in fourth place, with less than one-third audience drawn by frontrunning WFAA8.
Sent to Siberia, a k a Versus, the Dallas Stars' opening night Stanley Cup playoff series loss to Detroit played dismally in the Nielsens as well.
Also afflicted with an early 6:30 p.m. start time, the game averaged just 29,227 D-FW homes on the still little-known cable network. That might make it a veritable ratings beast for Versus, but nearly four times as many homes were tuned to last Sunday's marathon Stars win over San Jose on Fox Sports Southwest.
Thursday night otherwise belonged to the broadcast networks' two big dogs, with ABC's Grey's Anatomy and CBS' CSI: Crime Scene Investigation tying at 8 p.m. in total homes (263,045 apiece). ABC's docs again won easily, though, among advertiser-craved 18-to-49-year-olds.
At 9 p.m., ABC's Lost also dominated the 18-to-49-demo, but fell to a close second in total homes behind CBS' Without A Trace. NBC's ER continued to struggle, running fourth in both measuring sticks.
In the local news derby, Fox4 began what could be another of its second-half sweeps rallies. It won for the first time in the 20-day period in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5, which started fast, again faded to a relatively distant third place behind WFAA8, which still has slim leads in both measurements with 11 of 20 days in the books.
WFAA8 edged CBS11 for first place in the 10 p.m. total homes Nielsens while rolling to a much easier win with 25-to-54-year-olds. CBS11 retains a paper-thin lead over NBC5 in the battle for second place in total homes.
WFAA8 ran the table at 5 and 6 p.m. Its lopsided victory among 25-to-54-year-olds in the earlier hour served to shoo away the Peacock, which had been pressing WFAA8 a bit for first place in that demographic.
The latest daily 5 p.m. returns, however, found NBC5 way back in fourth place, with less than one-third audience drawn by frontrunning WFAA8.
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