Local Nielsen ratings snapshot (Mon., July 11) -- "reality" concoctions outscore HR derby, TNT women of night
07/12/11 09:55 AM
By ED BARK
ABC's combo of phony love gained and excess weight lost ran strong Monday night despite competition from the All-Star Game's home run derby and season premieres of TNT's two most popular drama series.
The Bachelorette sucked in 207,771 D-FW viewers from 7 to 9 p.m. to win those two hours. Then ABC's Extreme Makeover: Weight Loss Edition and Fox4's local newscast tied for first in the 9 p.m. hour with 145,440 viewers each.
Bachelorette likewise rang the bell with advertiser-craved 18-to-49-year-olds before the closing portion of ESPN's home run contest swung into first place in this key demographic ahead of runner-up Weight Loss.
TNT's launch of The Closer's last season had 145,440 total viewers from 8 to 9 p.m., which was good enough to outdraw NBC's competing Law & Order: Criminal Intent and CBS' comedy repeats. Rizzoli & Isles then drew 124,663 viewers at 9 p.m., just enough to beat NBC's Law & Order: Los Angeles and CBS Hawaii Five-0 reprise.
The Closer also outdrew the NBC and CBS attractions among 18-to-49-year-olds. But Rizzoli & Isles slipped behind Law & Order: L.A. while likewise trailing MY27's America's Funniest Home Videos. Also at 9 p.m., CW33's local newscast had a brutal night, with just 693 total viewers and "hashmarks" (no measurable audience) in 18-to-49 age range, according to the nightly Nielsen numbers.
In Monday's four-way local news derby competitions, WFAA8 led the way at 10 p.m. with 207,771 total viewers while also taking the top spot among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 nipped NBC5 at 6 a.m. in total viewers but the Peacock turned the tables with 25-to-54-year-olds while WFAA8 tied Fox4 for second in that demographic.
WFAA8 ran the table at 6 p.m. and NBC5 did likewise at 5 p.m.
ABC's combo of phony love gained and excess weight lost ran strong Monday night despite competition from the All-Star Game's home run derby and season premieres of TNT's two most popular drama series.
The Bachelorette sucked in 207,771 D-FW viewers from 7 to 9 p.m. to win those two hours. Then ABC's Extreme Makeover: Weight Loss Edition and Fox4's local newscast tied for first in the 9 p.m. hour with 145,440 viewers each.
Bachelorette likewise rang the bell with advertiser-craved 18-to-49-year-olds before the closing portion of ESPN's home run contest swung into first place in this key demographic ahead of runner-up Weight Loss.
TNT's launch of The Closer's last season had 145,440 total viewers from 8 to 9 p.m., which was good enough to outdraw NBC's competing Law & Order: Criminal Intent and CBS' comedy repeats. Rizzoli & Isles then drew 124,663 viewers at 9 p.m., just enough to beat NBC's Law & Order: Los Angeles and CBS Hawaii Five-0 reprise.
The Closer also outdrew the NBC and CBS attractions among 18-to-49-year-olds. But Rizzoli & Isles slipped behind Law & Order: L.A. while likewise trailing MY27's America's Funniest Home Videos. Also at 9 p.m., CW33's local newscast had a brutal night, with just 693 total viewers and "hashmarks" (no measurable audience) in 18-to-49 age range, according to the nightly Nielsen numbers.
In Monday's four-way local news derby competitions, WFAA8 led the way at 10 p.m. with 207,771 total viewers while also taking the top spot among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 nipped NBC5 at 6 a.m. in total viewers but the Peacock turned the tables with 25-to-54-year-olds while WFAA8 tied Fox4 for second in that demographic.
WFAA8 ran the table at 6 p.m. and NBC5 did likewise at 5 p.m.
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