Local Nielsen ratings snapshot (Mon., Sept. 13) -- Oprah's Down Under giveaway tops daytime numbers
09/15/10 08:45 AM
By ED BARK
Oprah Winfrey kicked off her much-trumpeted final season Monday by announcing she'll take that day's audience to Australia with her. And after being down under all summer, her ratings looked up.
Oprah had 183,230 D-FW viewers, more than any daytime or prime-time program Monday. The show also led the way among advertiser-craved 18-to-49-year-olds.
WFAA8's 5 p.m. local newscast benefited from her robust lead-in -- at least in the total viewer Nielsens. It nearly doubled the audience for runner-up Fox4.
But WFAA8's demographic problems continued. Among 25-to-54-year-olds -- the principal advertiser target audience for news programming -- Fox4 edged WFAA8 for the 5 p.m. gold by retaining the 55,242 viewers it inherited from Judge Judy. WFAA8 ran second, dipping from 98,208 viewers for Oprah's closing 15 minutes to 52,173 for its 5 p.m. newscast.
In Monday's other local news derby results, CBS11 won at 10 p.m. in total viewers but slipped to second behind NBC5 among 25-to-54-year-olds.
The Peacock also won at 6 a.m. in total viewers while the day's three other firsts went to Fox4, which won at that hour in the 25-to-54 demographic and swept the 6 p.m. competitions.
Oprah Winfrey kicked off her much-trumpeted final season Monday by announcing she'll take that day's audience to Australia with her. And after being down under all summer, her ratings looked up.
Oprah had 183,230 D-FW viewers, more than any daytime or prime-time program Monday. The show also led the way among advertiser-craved 18-to-49-year-olds.
WFAA8's 5 p.m. local newscast benefited from her robust lead-in -- at least in the total viewer Nielsens. It nearly doubled the audience for runner-up Fox4.
But WFAA8's demographic problems continued. Among 25-to-54-year-olds -- the principal advertiser target audience for news programming -- Fox4 edged WFAA8 for the 5 p.m. gold by retaining the 55,242 viewers it inherited from Judge Judy. WFAA8 ran second, dipping from 98,208 viewers for Oprah's closing 15 minutes to 52,173 for its 5 p.m. newscast.
In Monday's other local news derby results, CBS11 won at 10 p.m. in total viewers but slipped to second behind NBC5 among 25-to-54-year-olds.
The Peacock also won at 6 a.m. in total viewers while the day's three other firsts went to Fox4, which won at that hour in the 25-to-54 demographic and swept the 6 p.m. competitions.
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