Local Nielsen ratings snapshot (Wed., Jan. 24)
01/25/07 02:50 PM
By ED BARK
Idol worship remains epidemic in D-FW -- and anywhere else for that matter.
Wednesday's two-hour edition, built around New York auditions, amassed an average of 447,440 homes from 7 to 9 p.m. That gave Fox a better than three-to-one audience advantage over the closest competitor, NBC's Deal or No Deal (130,900 homes from 8 to 9 p.m.).
It was even more of a slaughterhouse among advertiser-craved 18-to-49-year-olds. Idol drew 381,000 of 'em, almost five times the number for runnerup D or No D (78,000).
Another excellent episode of NBC's Friday Night Lights paid the price, but did manage an overall second place finish in homes (102,340) from 7 to 8 p.m.
Idol's tailwind again propelled Fox4's 9 p.m. local newscast to a time slot win against network programming, including CBS' CSI: NY.
Wednesday night's NHL All-Star game, which originated from Dallas' American Airlines Center, lured 11,900 homes locally to cable's little-known Versus network.
Fox4's early morning Good Day also benefited from having a promo during Idol. It edged NBC5 at 6 a.m. in both homes and with 25-to-54-year-olds, the key advertiser target audience for news programming.
The Peacock retaliated with wins in both ratings measurements at 10 p.m. and 6 p.m. Belo8 as usual turned the same trick at 5 p.m.
Idol worship remains epidemic in D-FW -- and anywhere else for that matter.
Wednesday's two-hour edition, built around New York auditions, amassed an average of 447,440 homes from 7 to 9 p.m. That gave Fox a better than three-to-one audience advantage over the closest competitor, NBC's Deal or No Deal (130,900 homes from 8 to 9 p.m.).
It was even more of a slaughterhouse among advertiser-craved 18-to-49-year-olds. Idol drew 381,000 of 'em, almost five times the number for runnerup D or No D (78,000).
Another excellent episode of NBC's Friday Night Lights paid the price, but did manage an overall second place finish in homes (102,340) from 7 to 8 p.m.
Idol's tailwind again propelled Fox4's 9 p.m. local newscast to a time slot win against network programming, including CBS' CSI: NY.
Wednesday night's NHL All-Star game, which originated from Dallas' American Airlines Center, lured 11,900 homes locally to cable's little-known Versus network.
Fox4's early morning Good Day also benefited from having a promo during Idol. It edged NBC5 at 6 a.m. in both homes and with 25-to-54-year-olds, the key advertiser target audience for news programming.
The Peacock retaliated with wins in both ratings measurements at 10 p.m. and 6 p.m. Belo8 as usual turned the same trick at 5 p.m.
|