Local Nielsen ratings snapshot (Fri.-Sun., Jan. 28-30) -- throwaway Pro Bowl still draws weekend's largest audience
01/31/11 11:06 AM
By ED BARK
The NFL's annual Pro Bowl, which at times resembled a flag football game, nonetheless reigned over the weekend Nielsen ratings.
The NFC beat the AFC 55-41 in a contest that may have been less meaningful than a Charlie Sheen pledge to stay sober. In D-FW, 360,136 viewers watched the prime-time Sunday Fox telecast while CBS ranked second for the night with a new Hallmark movie, The Lost Valentine (304,731 viewers). ABC's new two-hour Extreme Makeover: Home Edition drew 283,954 viewers.
Simultaneously shown on TNT and TBS, the annual Screen Actors Guild awards managed 110,811 viewers Sunday night.
On Saturday, CBS again led all prime-time programming with the peculiarly popular 48 Hours Mystery, which had 235,474 viewers.
Friday's prime-time Nielsens gave Fox a boost in the key 18-to-49-year-old demographic on a night when the network has been a no-show for years. Kitchen Nightmares and the transplanted Fringe both won their time slots among these advertiser-craved viewers before Fox4's 9 p.m. local newscast plunged to fourth place across the board.
In Friday's four-way local news derby competitions, NBC5 had a rare sweep at 10 p.m. with wins in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 likewise ran the table at 6 a.m., although its margin over NBC5 in total viewers was paper-thin.
NBC5 took the 6 p.m. gold in total viewers while WFAA8 ran first with 25-to-54-year-olds. WFAA8 logged a 5 p.m. win in total viewers, but the 25-to-54 ribbon was shared by Fox4 and CBS11.
The NFL's annual Pro Bowl, which at times resembled a flag football game, nonetheless reigned over the weekend Nielsen ratings.
The NFC beat the AFC 55-41 in a contest that may have been less meaningful than a Charlie Sheen pledge to stay sober. In D-FW, 360,136 viewers watched the prime-time Sunday Fox telecast while CBS ranked second for the night with a new Hallmark movie, The Lost Valentine (304,731 viewers). ABC's new two-hour Extreme Makeover: Home Edition drew 283,954 viewers.
Simultaneously shown on TNT and TBS, the annual Screen Actors Guild awards managed 110,811 viewers Sunday night.
On Saturday, CBS again led all prime-time programming with the peculiarly popular 48 Hours Mystery, which had 235,474 viewers.
Friday's prime-time Nielsens gave Fox a boost in the key 18-to-49-year-old demographic on a night when the network has been a no-show for years. Kitchen Nightmares and the transplanted Fringe both won their time slots among these advertiser-craved viewers before Fox4's 9 p.m. local newscast plunged to fourth place across the board.
In Friday's four-way local news derby competitions, NBC5 had a rare sweep at 10 p.m. with wins in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 likewise ran the table at 6 a.m., although its margin over NBC5 in total viewers was paper-thin.
NBC5 took the 6 p.m. gold in total viewers while WFAA8 ran first with 25-to-54-year-olds. WFAA8 logged a 5 p.m. win in total viewers, but the 25-to-54 ribbon was shared by Fox4 and CBS11.
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