Local Nielsen ratings snapshot (Wed., Sept. 16) -- Peacock keeps crowing
09/17/09 11:23 AM
By ED BARK
NBC would love to bottle Wednesday night and make it the norm for all-time. So would NBC5's 10 p.m. newscast.
Both ruled the ratings roost, with America's Got Talent's season finale and The Jay Leno Show crunching all opposition before NBC5's late news made merry.
Talent averaged 405,223 D-FW viewers from 7 to 9 p.m., 149,095 of them in the advertiser-craved 18-to-49 age range. Leno then drew 345,436 total viewers, with 139,372 in the 18-to-49 sweet spot.
Nothing else came close, although Fox's critically acclaimed Glee made an encouraging showing by drawing more viewers at 8 p.m. than the network's lead-in show, So You Think You Can Dance.
Glee made an especially joyful noise among 18-to-49-year-olds, where it ran a solid second behind Talent.
WFAA8 angered some unclebarky.com readers -- "I am livid," said one emailer -- by preempting ABC's season finale of Wipeout with a prime-time edition of its locally produced Good Morning Texas. GMT bombed with just 46,501 total viewers, 16,206 of them in the 18-to-49 age range. But the station collected all of the ad revenue, so it may not have been that big of a wipeout.
Over on The CW, the 8 p.m. premiere of The Beautiful Life: TBL had 66,430 total viewers to beat another episode of ABC's competing and sub-awful Crash Course (59,787 viewers). But CC nipped TBL among 18-to-49-year-olds.
In local news derby results, NBC5 made its big Leno lead-in stand up by winning at 10 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. CBS11 ran a competitive second in both measurements.
The Peacock also swept the 6 a.m. Nielsens, turning back Fox4 for a second straight weekday in their ongoing seesaw battle for the top spot.
WFAA8 perked up in the early evening news competitions, winning at 5 p.m. in total viewers and tying NBC5 for first place among 25-to-54-year-olds.
NBC5 and WFAA8 also tied in total viewers at 6 p.m., but the Peacock had the gold to itself in the 25-to-54 demographic.
NBC would love to bottle Wednesday night and make it the norm for all-time. So would NBC5's 10 p.m. newscast.
Both ruled the ratings roost, with America's Got Talent's season finale and The Jay Leno Show crunching all opposition before NBC5's late news made merry.
Talent averaged 405,223 D-FW viewers from 7 to 9 p.m., 149,095 of them in the advertiser-craved 18-to-49 age range. Leno then drew 345,436 total viewers, with 139,372 in the 18-to-49 sweet spot.
Nothing else came close, although Fox's critically acclaimed Glee made an encouraging showing by drawing more viewers at 8 p.m. than the network's lead-in show, So You Think You Can Dance.
Glee made an especially joyful noise among 18-to-49-year-olds, where it ran a solid second behind Talent.
WFAA8 angered some unclebarky.com readers -- "I am livid," said one emailer -- by preempting ABC's season finale of Wipeout with a prime-time edition of its locally produced Good Morning Texas. GMT bombed with just 46,501 total viewers, 16,206 of them in the 18-to-49 age range. But the station collected all of the ad revenue, so it may not have been that big of a wipeout.
Over on The CW, the 8 p.m. premiere of The Beautiful Life: TBL had 66,430 total viewers to beat another episode of ABC's competing and sub-awful Crash Course (59,787 viewers). But CC nipped TBL among 18-to-49-year-olds.
In local news derby results, NBC5 made its big Leno lead-in stand up by winning at 10 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. CBS11 ran a competitive second in both measurements.
The Peacock also swept the 6 a.m. Nielsens, turning back Fox4 for a second straight weekday in their ongoing seesaw battle for the top spot.
WFAA8 perked up in the early evening news competitions, winning at 5 p.m. in total viewers and tying NBC5 for first place among 25-to-54-year-olds.
NBC5 and WFAA8 also tied in total viewers at 6 p.m., but the Peacock had the gold to itself in the 25-to-54 demographic.
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