Local Nielsen ratings snapshot (Mon., Nov. 15) -- Dancing dominates while WFAA8 uses fake Dale Hansen suspension promo to suck in viewers for 10 p.m. newscast
11/16/10 10:53 AM
By ED BARK
ABC again rolled with Dancing with the Stars while also getting decent sampling for its most under-appreciated comedy series, The Middle.
With just four celebrities left, Dancing pulled up short of its usual two-hour running time and amassed 491,725 D-FW viewers from 7 to 8:30 p.m. A following special episode of The Middle then held on to 242,400 of those viewers to run third in its time slot behind ESPN's Monday Night Football (373,988 viewers for the entire Eagles-Redskins game) and CBS' Mike & Molly (290,879 viewers).
Dancing also ran a dominating first among advertiser-coveted 18-to-49-year-olds while The Middle crept up into a second place tie with Mike & Molly.
CBS' Hawaii Five-0 edged ABC's Castle for first place in total viewers during the 9 p.m. hour, but Castle turned the tables with a comfortable win in the 18-to-49 demographic.
NBC's 9 p.m. entry, the made-in-North Texas Chase (moving to Wednesdays in January), ran fourth in total viewers among the Big Four broadcast networks and also lagged in the same spot among 18-to-49-year-olds.
In several spots during prime-time, WFAA8 ran a tease in which weatherman Pete Delkus affixed a serious face while asking, "Did Hansen finally get suspended? The answer tonight at 10."
He was referring to sports anchor Dale Hansen, and no, he didn't get suspended. More on this later in our "This Just In" compendium of D-FW's four major late night newscasts.
WFAA8 is locked in another airtight battle with reigning champ CBS11 for first place in the 10 p.m. ratings. On Monday night at least, the phony Hansen come-on certainly didn't hurt. WFAA8 won by substantial margins at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 remained strong at 6 a.m. with twin wins while WFAA8's waker-upper fell to fourth place in both ratings measurements behind the usually struggling CBS11 and runnerup NBC5.
WFAA8 rebounded to sweep the 5 p.m. news competitions. At 6 p.m., the golds went to CBS11 in total viewers (with a bigger audience than it had at 10 p.m.) and NBC5 among 25-to-54-year-olds (where CBS11 drooped to fourth).
ABC again rolled with Dancing with the Stars while also getting decent sampling for its most under-appreciated comedy series, The Middle.
With just four celebrities left, Dancing pulled up short of its usual two-hour running time and amassed 491,725 D-FW viewers from 7 to 8:30 p.m. A following special episode of The Middle then held on to 242,400 of those viewers to run third in its time slot behind ESPN's Monday Night Football (373,988 viewers for the entire Eagles-Redskins game) and CBS' Mike & Molly (290,879 viewers).
Dancing also ran a dominating first among advertiser-coveted 18-to-49-year-olds while The Middle crept up into a second place tie with Mike & Molly.
CBS' Hawaii Five-0 edged ABC's Castle for first place in total viewers during the 9 p.m. hour, but Castle turned the tables with a comfortable win in the 18-to-49 demographic.
NBC's 9 p.m. entry, the made-in-North Texas Chase (moving to Wednesdays in January), ran fourth in total viewers among the Big Four broadcast networks and also lagged in the same spot among 18-to-49-year-olds.
In several spots during prime-time, WFAA8 ran a tease in which weatherman Pete Delkus affixed a serious face while asking, "Did Hansen finally get suspended? The answer tonight at 10."
He was referring to sports anchor Dale Hansen, and no, he didn't get suspended. More on this later in our "This Just In" compendium of D-FW's four major late night newscasts.
WFAA8 is locked in another airtight battle with reigning champ CBS11 for first place in the 10 p.m. ratings. On Monday night at least, the phony Hansen come-on certainly didn't hurt. WFAA8 won by substantial margins at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 remained strong at 6 a.m. with twin wins while WFAA8's waker-upper fell to fourth place in both ratings measurements behind the usually struggling CBS11 and runnerup NBC5.
WFAA8 rebounded to sweep the 5 p.m. news competitions. At 6 p.m., the golds went to CBS11 in total viewers (with a bigger audience than it had at 10 p.m.) and NBC5 among 25-to-54-year-olds (where CBS11 drooped to fourth).
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