Local Nielsen ratings snapshot (Thurs., May 26) -- calm after the May "sweeps" storm
05/27/11 12:25 PM
By ED BARK
Fox ventured forth with its new season of So You Think You Can Dance Thursday while rival broadcast networks took a collective knee with repeats on the day after the May "sweeps" ratings period.
That left easier pickings for TNT's fifth and final game of the Eastern Conference championship series between the victorious Miami Heat and the vanquished Chicago Bulls. The game averaged a nice-sized 373,988 D-FW viewers, peaking at 651,016 in the closing 15-minute segment. It was the night's clear-cut top attraction, with Heat-Bulls also dominating among advertiser-favored 18-to-49-year-olds.
Think You Can Dance, which ran from 7 to 9 p.m., averaged 173,143 total viewers. In the broadcast universe, It lost its first hour to CBS' competing pair of comedy reruns (The Big Bang Theory/Rules of Engagement) before winning the 8 p.m. hour. Among 18-to-49-year-olds, Big Bang took the 7 to 7:30 p.m. gold, with Rules losing to Dance by a hair or two. Dance also won at 8 p.m.
The 9 p.m. ratings spoils were split between CBS' repeat of The Mentalist, which won in total viewers, and Fox4's local newscast, tops with 18-to-49-year-olds.
CBS11 paced the local news derby results at 10 p.m. with a first place finish in total viewers and a smidge of a win over Fox4 among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 popped back into first place at 6 a.m. by edging May sweeps champ Fox4 in total viewers. Those results were reversed with 25-to-54-year-olds.
CBS11 had a 6 p.m. win in total viewers, but WFAA8 ran first in the 25-to-54 demographic. At 5 p.m., NBC5 and WFAA8 tied for the top spot in total viewers, with Fox4 barely a hair behind. The 25-to-54 win went to Fox4.
Fox ventured forth with its new season of So You Think You Can Dance Thursday while rival broadcast networks took a collective knee with repeats on the day after the May "sweeps" ratings period.
That left easier pickings for TNT's fifth and final game of the Eastern Conference championship series between the victorious Miami Heat and the vanquished Chicago Bulls. The game averaged a nice-sized 373,988 D-FW viewers, peaking at 651,016 in the closing 15-minute segment. It was the night's clear-cut top attraction, with Heat-Bulls also dominating among advertiser-favored 18-to-49-year-olds.
Think You Can Dance, which ran from 7 to 9 p.m., averaged 173,143 total viewers. In the broadcast universe, It lost its first hour to CBS' competing pair of comedy reruns (The Big Bang Theory/Rules of Engagement) before winning the 8 p.m. hour. Among 18-to-49-year-olds, Big Bang took the 7 to 7:30 p.m. gold, with Rules losing to Dance by a hair or two. Dance also won at 8 p.m.
The 9 p.m. ratings spoils were split between CBS' repeat of The Mentalist, which won in total viewers, and Fox4's local newscast, tops with 18-to-49-year-olds.
CBS11 paced the local news derby results at 10 p.m. with a first place finish in total viewers and a smidge of a win over Fox4 among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 popped back into first place at 6 a.m. by edging May sweeps champ Fox4 in total viewers. Those results were reversed with 25-to-54-year-olds.
CBS11 had a 6 p.m. win in total viewers, but WFAA8 ran first in the 25-to-54 demographic. At 5 p.m., NBC5 and WFAA8 tied for the top spot in total viewers, with Fox4 barely a hair behind. The 25-to-54 win went to Fox4.
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