Local Nielsen ratings snapshot (Fri.-Sun., July 8-10) -- red hot Rangers light up prime-time
07/11/11 10:55 AM
By ED BARK
The Texas Rangers stretched their winning streak from four to a season-high seven games over the weekend, with the Friday and Saturday wins also whipping all programming throughout those days.
Friday night's game on TXA21, first since the tragic ballpark death of a Brownwood firefighter, drew 256,251 D-FW viewers while also easily ranking as the most-watched TV attraction among advertiser-coveted 18-to-49-year-olds.
Saturday night's game, a walk-off win against Oakland on Fox Sports Southwest, averaged 200,845 total viewers while likewise circling the bases with 18-to-49-year-olds.
The Sunday afternoon Rangers hot box, which ended at 4:30 p.m. on FSS, drew 242,400 total viewers in easily topping all daytime programming. But it couldn't outscore Diane Sawyer's heavily trumpeted two-hour prime-time interview with former kidnap victim Jaycee Dugard. It had 367,062 viewers from 8 to 10 p.m. on ABC to rank as the weekend's top overall draw.
In Friday's local news derby, WFAA8 continued its solid summertime run at 10 p.m. by winning comfortably in total viewers and edging NBC5 among 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock scored twin wins at 6 a.m. and Fox4 did likewise at 5 p.m. The 6 p.m. firsts were split between CBS11 in total viewers and Fox4 in the 25-to-54 demographic.
The Texas Rangers stretched their winning streak from four to a season-high seven games over the weekend, with the Friday and Saturday wins also whipping all programming throughout those days.
Friday night's game on TXA21, first since the tragic ballpark death of a Brownwood firefighter, drew 256,251 D-FW viewers while also easily ranking as the most-watched TV attraction among advertiser-coveted 18-to-49-year-olds.
Saturday night's game, a walk-off win against Oakland on Fox Sports Southwest, averaged 200,845 total viewers while likewise circling the bases with 18-to-49-year-olds.
The Sunday afternoon Rangers hot box, which ended at 4:30 p.m. on FSS, drew 242,400 total viewers in easily topping all daytime programming. But it couldn't outscore Diane Sawyer's heavily trumpeted two-hour prime-time interview with former kidnap victim Jaycee Dugard. It had 367,062 viewers from 8 to 10 p.m. on ABC to rank as the weekend's top overall draw.
In Friday's local news derby, WFAA8 continued its solid summertime run at 10 p.m. by winning comfortably in total viewers and edging NBC5 among 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock scored twin wins at 6 a.m. and Fox4 did likewise at 5 p.m. The 6 p.m. firsts were split between CBS11 in total viewers and Fox4 in the 25-to-54 demographic.
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