Local Nielsen ratings snapshot (Fri.-Sun., Jan. 23-25) -- Mavs die on national stage, Peacock scores with Last Templar
01/26/09 11:09 AM
By ED BARK
The Dallas Mavericks once again imploded on ABC's national stage Sunday afternoon, prompting network commentators to skewer them at halftime while D-FW viewers mostly looked away.
Boston's home court rout of the Mavs -- a thorough beating from start to stop -- drew 126,217 viewers locally, with ratings receding during the game's second half. The following Lakers-Spurs contest, not nearly as one-sided, averaged 132,860 D-FW viewers.
NBC's part one of The Last Templar, which ends on Monday night, gave the Peacock a nice boost from 8 to 10 p.m. with 305,578 viewers. It slightly trailed the closing hour of ABC's Extreme Makeover: Home Edition (318,864 viewers) but won the 9 p.m. hour against CBS' competing Loving Leah Hallmark Hall of Fame movie (192,647 viewers) and ABC's Desperate Housewives rerun (152,789 viewers).
On Friday night, the Mavs' decisive man-up win against Detroit drew just 46,501 D-FW viewers on TXA21 to run sixth overall in prime-time. CBS' Numb3rs had the biggest prime-time audience with 279,006 viewers from 9 to 10 p.m.
NBC's second episode of Austin-made Friday Night Lights ran second in total viewers and 18-to-49-year-olds in the 8 p.m. hour, with CBS' Flashpoint the frontrunner in both measurements.
In the local news derby, WFAA8's 10 p.m. edition was Friday's most-watched program with 312,221 viewers. It also won among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 swept the 6 a.m. competitions and WFAA8 did likewise at 6 p.m. The 5 p.m. golds in total viewers were shared by WFAA8 and NBC5, with WFAA8 tops in the 25-to-54 demographic.
The Dallas Mavericks once again imploded on ABC's national stage Sunday afternoon, prompting network commentators to skewer them at halftime while D-FW viewers mostly looked away.
Boston's home court rout of the Mavs -- a thorough beating from start to stop -- drew 126,217 viewers locally, with ratings receding during the game's second half. The following Lakers-Spurs contest, not nearly as one-sided, averaged 132,860 D-FW viewers.
NBC's part one of The Last Templar, which ends on Monday night, gave the Peacock a nice boost from 8 to 10 p.m. with 305,578 viewers. It slightly trailed the closing hour of ABC's Extreme Makeover: Home Edition (318,864 viewers) but won the 9 p.m. hour against CBS' competing Loving Leah Hallmark Hall of Fame movie (192,647 viewers) and ABC's Desperate Housewives rerun (152,789 viewers).
On Friday night, the Mavs' decisive man-up win against Detroit drew just 46,501 D-FW viewers on TXA21 to run sixth overall in prime-time. CBS' Numb3rs had the biggest prime-time audience with 279,006 viewers from 9 to 10 p.m.
NBC's second episode of Austin-made Friday Night Lights ran second in total viewers and 18-to-49-year-olds in the 8 p.m. hour, with CBS' Flashpoint the frontrunner in both measurements.
In the local news derby, WFAA8's 10 p.m. edition was Friday's most-watched program with 312,221 viewers. It also won among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 swept the 6 a.m. competitions and WFAA8 did likewise at 6 p.m. The 5 p.m. golds in total viewers were shared by WFAA8 and NBC5, with WFAA8 tops in the 25-to-54 demographic.
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