Local Nielsen ratings snapshot (Thurs., Oct. 29) -- opening bell for November sweeps
11/02/09 12:46 AM
By ED BARK
Facing a super-serious threat from CBS11, defending champ WFAA8 came out swinging at 10 p.m. Thursday, winning in both total viewers and advertiser-favored 25-to-54-year-olds.
It was a downsized three-way local news competition, though, with a Game 2 World Series runover on Fox winning the 10 to 10:30 slot with 305,578 total viewers.
Among the three late night newscasts, WFAA8 drew 279,006 viewers in repelling runnerup CBS11 (245,791 viewers), which failed to capitalize on a robust lead-in from CBS' The Mentalist (325,507 viewers). WFAA8's ABC lead-in, Private Practice, had a comparatively smallish 166,075 viewers.
The 10 p.m. news competition was considerably closer among 25-to-54-year-olds, with WFAA8's 130,518 viewers barely holding off CBS11 (127,483) and NBC5 (124,447).
The Peacock again ran strong at 6 a.m., winning in both total viewers and 25-to-54-year-olds. It's clearly established itself as the station to beat at this hour.
Fox4 entered the winners' circles with twin wins at 5 p.m., with WFAA8 a close, competitive second in both measurements.
WFAA8 had a comfortable margin at 6 p.m. in total viewers while tying Fox4 and NBC5 for first in the 25-to-54 demographic.
The World Series won the opening 7 to 8 p.m. hour in total viewers before running second to CBS' CSI: Crime Scene Investigation and The Mentalist in the 8 to 10 p.m. slot.
Among 18-to-49-year-olds, the key advertiser target audience for non-news programming, Yanks-Phils were outscored by NBC's Community from 7 to 7:30 p.m. and CSI in the 8 p.m. hour.
Facing a super-serious threat from CBS11, defending champ WFAA8 came out swinging at 10 p.m. Thursday, winning in both total viewers and advertiser-favored 25-to-54-year-olds.
It was a downsized three-way local news competition, though, with a Game 2 World Series runover on Fox winning the 10 to 10:30 slot with 305,578 total viewers.
Among the three late night newscasts, WFAA8 drew 279,006 viewers in repelling runnerup CBS11 (245,791 viewers), which failed to capitalize on a robust lead-in from CBS' The Mentalist (325,507 viewers). WFAA8's ABC lead-in, Private Practice, had a comparatively smallish 166,075 viewers.
The 10 p.m. news competition was considerably closer among 25-to-54-year-olds, with WFAA8's 130,518 viewers barely holding off CBS11 (127,483) and NBC5 (124,447).
The Peacock again ran strong at 6 a.m., winning in both total viewers and 25-to-54-year-olds. It's clearly established itself as the station to beat at this hour.
Fox4 entered the winners' circles with twin wins at 5 p.m., with WFAA8 a close, competitive second in both measurements.
WFAA8 had a comfortable margin at 6 p.m. in total viewers while tying Fox4 and NBC5 for first in the 25-to-54 demographic.
The World Series won the opening 7 to 8 p.m. hour in total viewers before running second to CBS' CSI: Crime Scene Investigation and The Mentalist in the 8 to 10 p.m. slot.
Among 18-to-49-year-olds, the key advertiser target audience for non-news programming, Yanks-Phils were outscored by NBC's Community from 7 to 7:30 p.m. and CSI in the 8 p.m. hour.
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