Local Nielsen ratings snapshot (Mon., Nov. 7) -- Monday Night Football runs prime-time table
11/08/11 11:32 AM
By ED BARK
Monday's usual array of big-ticket prime-time programming on the major broadcast networks couldn't measure up to ESPN's bruising game between the Chicago Bears and Philadelphia Eagles.
Their Monday Night Football encounter, in which the Bears pulled off an upset win, won from start to finish while stretching to 10:54 p.m. The game averaged 419,994 D-FW viewers, winning every 15-minute increment measured by Nielsen Media Research. The most-watched broadcast attraction, CBS' 8 p.m. episode of Two and A Half Men, had 399,672 viewers. MNF pulled in 474,187 viewers during that half-hour increment while also winning the entire night among advertiser-coveted 18-to-49-year-olds.
NBC's second episode of Rock Center with Brian Williams ran a distant fifth in the 9 p.m. hour, drawing just 81,289 total viewers while also being bypassed by most 18-to-49-year-olds. Fox4's competing local newscast ran fourth, but still had more than twice as many total viewers (169,353) as Rock Center.
ABC's latest Dancing with the Stars performance edition hoofed and puffed to solid overall numbers from 7 to 9 p.m., with its 359,027 total viewers beaten only by football and Two and a Half Men. But to ABC's continued consternation, Dancing again slipped with 18-to-49-year-olds, running behind CBS' entire two-hour comedy block while also losing to Fox's 8 p.m. episode of House.
NBC's two-hour Sing-Off as usual ran fifth across the board from 7 to 9 p.m., giving the Peacock another complete night of big losers.
In Monday's local news derby results, WFAA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the preferred advertiser target audience for news programming.
The ABC station also made an uncommonly robust showing in the early morning, tying Fox4 for second at 6 a.m. in total viewers (behind frontrunning NBC5 ) and winning outright with 25-to-54-year-olds. That hasn't happened in recent memory. Could it be that WFAA8's "Taking Over the Morning" campaign on behalf of co-anchor Ron Corning will pay off with lasting dividends? We'll keep an eye on it.
NBC5 otherwise showed considerable resilience in the face of its network's non-largesse. The local Peacock swept the 5 and 6 p.m. news races.
Monday's usual array of big-ticket prime-time programming on the major broadcast networks couldn't measure up to ESPN's bruising game between the Chicago Bears and Philadelphia Eagles.
Their Monday Night Football encounter, in which the Bears pulled off an upset win, won from start to finish while stretching to 10:54 p.m. The game averaged 419,994 D-FW viewers, winning every 15-minute increment measured by Nielsen Media Research. The most-watched broadcast attraction, CBS' 8 p.m. episode of Two and A Half Men, had 399,672 viewers. MNF pulled in 474,187 viewers during that half-hour increment while also winning the entire night among advertiser-coveted 18-to-49-year-olds.
NBC's second episode of Rock Center with Brian Williams ran a distant fifth in the 9 p.m. hour, drawing just 81,289 total viewers while also being bypassed by most 18-to-49-year-olds. Fox4's competing local newscast ran fourth, but still had more than twice as many total viewers (169,353) as Rock Center.
ABC's latest Dancing with the Stars performance edition hoofed and puffed to solid overall numbers from 7 to 9 p.m., with its 359,027 total viewers beaten only by football and Two and a Half Men. But to ABC's continued consternation, Dancing again slipped with 18-to-49-year-olds, running behind CBS' entire two-hour comedy block while also losing to Fox's 8 p.m. episode of House.
NBC's two-hour Sing-Off as usual ran fifth across the board from 7 to 9 p.m., giving the Peacock another complete night of big losers.
In Monday's local news derby results, WFAA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the preferred advertiser target audience for news programming.
The ABC station also made an uncommonly robust showing in the early morning, tying Fox4 for second at 6 a.m. in total viewers (behind frontrunning NBC5 ) and winning outright with 25-to-54-year-olds. That hasn't happened in recent memory. Could it be that WFAA8's "Taking Over the Morning" campaign on behalf of co-anchor Ron Corning will pay off with lasting dividends? We'll keep an eye on it.
NBC5 otherwise showed considerable resilience in the face of its network's non-largesse. The local Peacock swept the 5 and 6 p.m. news races.
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