Local Nielsen ratings snapshot (Fri.-Mon., Feb. 18-21) -- NBA All-Stars dunk NASCAR's Daytona 500
02/22/11 10:59 AM
By ED BARK
NASCAR's stage-setting crown jewel race couldn't match the eyeballs for the NBA's annual star-studded exhibition game Sunday.
The afternoon Daytona 500 on Fox, elongated by a record number of caution laps, averaged 242,400 D-FW viewers in dominating all competing programming. The prime-time NBA All-Star game on TNT then upped that ante with an average of 297,805 viewers against much tougher competition. Still, the NBA prevailed by narrow margins over a CBS combo of Undercover Boss and CSI: Miami. The hoopsters also outdrew the Daytona 500 and competing programming among advertiser-coveted 18-to-49-year-olds.
NBC's two-hour Sunday night Saturday Night Live Backstage special fared poorly, trailing the NBA and all competing Big Four broadcast network programming except Fox's The Cleveland Show in the total viewer Nielsens. Cleveland and everything else beat SNL in the 18-to-49 demographic.
The NBA's slamma jamma ding dong Saturday night All-Star competitions averaged 186,994 total viewers on TNT, peaking at 270,102 for the closing 15 minutes.
In Monday's prime-time numbers, CBS paid a stiff ratings price for its Charlie Sheen-induced repeat of Two and a Half Men. Usually the night's most-watched program, Two and a Half had 249,325 viewers to tie ABC's competing The Bachelor in the 8 to 8:30 p.m. slot. But Two and a Half got drubbed by Bachelor among 18-to-49-year-olds while also even losing to NBC's ratings-challenged The Cape.
New episodes of CBS' How I Met Your Mother, Mike & Molly and Hawaii Five-0 all had more 18-to-49-year-old viewers than Two and a Half. But the network's second episode of Mad Love bombed at 7:30 p.m., running fourth across the board in both total viewers and 18-to-49-year-olds.
Fox's new police drama, The Chicago Code also struggled, running third from 8 to 9 p.m. in total viewers and fourth in the 18-to-49 age range.
Friday's prime-timers were led by CBS' Blue Bloods in total viewers (228,548) and ABC's 20/20 with 18-to-49-year-olds.
In Friday's local news derby results, CBS11 won again at 10 p.m. in total viewers but slid to a third-place tie among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations. WFAA8 took the gold in that measurement, with NBC5 placing second.
Fox4 swept both the 6 a.m. and 5 p.m. proceedings. CBS11 ran first in total viewers at 6 p.m., with Fox4 atop the 25-to-54 heap.
Monday's news derby numbers gave WFAA8 a 10 p.m. win in total viewers while NBC5 edged CBS11 for first place with 25-to-54-year-olds.
All four stations took a Presidents Day holiday knee at 6 a.m., meaning those numbers won't count in the final February "sweeps" totals. For the record, though, Fox4 had the most viewers in both measurements.
WFAA8 had a big day in the early evening, running the ratings table at both 5 and 6 p.m. All four stations played for keeps at both of those hours and at 10 p.m.
NASCAR's stage-setting crown jewel race couldn't match the eyeballs for the NBA's annual star-studded exhibition game Sunday.
The afternoon Daytona 500 on Fox, elongated by a record number of caution laps, averaged 242,400 D-FW viewers in dominating all competing programming. The prime-time NBA All-Star game on TNT then upped that ante with an average of 297,805 viewers against much tougher competition. Still, the NBA prevailed by narrow margins over a CBS combo of Undercover Boss and CSI: Miami. The hoopsters also outdrew the Daytona 500 and competing programming among advertiser-coveted 18-to-49-year-olds.
NBC's two-hour Sunday night Saturday Night Live Backstage special fared poorly, trailing the NBA and all competing Big Four broadcast network programming except Fox's The Cleveland Show in the total viewer Nielsens. Cleveland and everything else beat SNL in the 18-to-49 demographic.
The NBA's slamma jamma ding dong Saturday night All-Star competitions averaged 186,994 total viewers on TNT, peaking at 270,102 for the closing 15 minutes.
In Monday's prime-time numbers, CBS paid a stiff ratings price for its Charlie Sheen-induced repeat of Two and a Half Men. Usually the night's most-watched program, Two and a Half had 249,325 viewers to tie ABC's competing The Bachelor in the 8 to 8:30 p.m. slot. But Two and a Half got drubbed by Bachelor among 18-to-49-year-olds while also even losing to NBC's ratings-challenged The Cape.
New episodes of CBS' How I Met Your Mother, Mike & Molly and Hawaii Five-0 all had more 18-to-49-year-old viewers than Two and a Half. But the network's second episode of Mad Love bombed at 7:30 p.m., running fourth across the board in both total viewers and 18-to-49-year-olds.
Fox's new police drama, The Chicago Code also struggled, running third from 8 to 9 p.m. in total viewers and fourth in the 18-to-49 age range.
Friday's prime-timers were led by CBS' Blue Bloods in total viewers (228,548) and ABC's 20/20 with 18-to-49-year-olds.
In Friday's local news derby results, CBS11 won again at 10 p.m. in total viewers but slid to a third-place tie among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations. WFAA8 took the gold in that measurement, with NBC5 placing second.
Fox4 swept both the 6 a.m. and 5 p.m. proceedings. CBS11 ran first in total viewers at 6 p.m., with Fox4 atop the 25-to-54 heap.
Monday's news derby numbers gave WFAA8 a 10 p.m. win in total viewers while NBC5 edged CBS11 for first place with 25-to-54-year-olds.
All four stations took a Presidents Day holiday knee at 6 a.m., meaning those numbers won't count in the final February "sweeps" totals. For the record, though, Fox4 had the most viewers in both measurements.
WFAA8 had a big day in the early evening, running the ratings table at both 5 and 6 p.m. All four stations played for keeps at both of those hours and at 10 p.m.
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