Local Nielsen ratings snapshot (Thurs., May 13) -- address is CBS/CBS11
05/14/10 09:30 AM
By ED BARK
Again paced by The Mentalist, CBS swept Thursday's prime-time Nielsens in total D-FW viewers and gave CBS11's 10 p.m. news a boost in its air tight ratings fight with WFAA8.
Mentalist drew 339,315 viewers while also topping the 9 p.m. charts among advertiser-craved 18-to-49-year-olds.
Survivor: Heroes vs. Villains and CSI: Crime Scene Investigation also put CBS atop the total viewer charts from 7 to 9 p.m. But CSI was reduced to a chalked body outline among 18-to-49-year-olds, where Fox's Fringe was tops. NBC's The Office ran second in this demographic from 8 to 8:30 p.m. before the network's 30 Rock drooped to fourth. ABC's Grey's Anatomy also beat CSI.
At 7 p.m., Fox's Bones and Survivor tied for first with 18-to-49-year-olds while ABC's soon-to-be-canceled FlashForward finished fourth among the Big Four broadcast networks.
Over on ESPN, the Boston Celtics' elimination of LeBron James and the Cleveland Cavaliers averaged a nice-sized 190,016 total viewers. In the last hour of the game, which ran until almost 10 p.m., Celts-Cavs were No. 1 among 18-to-49-year-olds.
In local news derby results, CBS11 drew 264,666 total viewers at 10 p.m. to beat WFAA8 (237,521 viewers). The two stations had entered the night in a tie through the first half of the May "sweeps." CBS11 also won with 25-to-54-year-olds, the main advertiser target audience for news programming.
At 6 a.m., D-FW's early morning heavyweights traded punches. NBC5 nipped Fox4 in total viewers and Fox4 returned the favor with a narrow win among 25-to-54-year-olds. The two stations are in virtual first-place ties in both measurements after 11 days of the 20-weekday sweeps.
CBS11 won at 6 p.m. in total viewers while Fox4 claimed the three other golds with a 6 p.m. victory in the 25-to-54 age range and a doubleheader sweep at 5 p.m.
WFAA8 found itself winless across the board for the second straight Thursday.
Again paced by The Mentalist, CBS swept Thursday's prime-time Nielsens in total D-FW viewers and gave CBS11's 10 p.m. news a boost in its air tight ratings fight with WFAA8.
Mentalist drew 339,315 viewers while also topping the 9 p.m. charts among advertiser-craved 18-to-49-year-olds.
Survivor: Heroes vs. Villains and CSI: Crime Scene Investigation also put CBS atop the total viewer charts from 7 to 9 p.m. But CSI was reduced to a chalked body outline among 18-to-49-year-olds, where Fox's Fringe was tops. NBC's The Office ran second in this demographic from 8 to 8:30 p.m. before the network's 30 Rock drooped to fourth. ABC's Grey's Anatomy also beat CSI.
At 7 p.m., Fox's Bones and Survivor tied for first with 18-to-49-year-olds while ABC's soon-to-be-canceled FlashForward finished fourth among the Big Four broadcast networks.
Over on ESPN, the Boston Celtics' elimination of LeBron James and the Cleveland Cavaliers averaged a nice-sized 190,016 total viewers. In the last hour of the game, which ran until almost 10 p.m., Celts-Cavs were No. 1 among 18-to-49-year-olds.
In local news derby results, CBS11 drew 264,666 total viewers at 10 p.m. to beat WFAA8 (237,521 viewers). The two stations had entered the night in a tie through the first half of the May "sweeps." CBS11 also won with 25-to-54-year-olds, the main advertiser target audience for news programming.
At 6 a.m., D-FW's early morning heavyweights traded punches. NBC5 nipped Fox4 in total viewers and Fox4 returned the favor with a narrow win among 25-to-54-year-olds. The two stations are in virtual first-place ties in both measurements after 11 days of the 20-weekday sweeps.
CBS11 won at 6 p.m. in total viewers while Fox4 claimed the three other golds with a 6 p.m. victory in the 25-to-54 age range and a doubleheader sweep at 5 p.m.
WFAA8 found itself winless across the board for the second straight Thursday.
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