Local Nielsen ratings snapshot (Tues., Aug. 24) -- a little too much Talent for Rangers
08/25/10 11:08 AM
By ED BARK
The first-place Texas Rangers' second straight home win against Minnesota Tuesday drew a nice crowd in the Nielsens, although not quite enough to top NBC's new two-hour America's Got Talent as Tuesday's No. 1 prime-time attraction.
Actually, the Rangers-Twins game also was outdrawn by CBS' NCIS repeat. Still, a nice-sized 196,803 D-FW viewers turned out for the Fox Sports Southwest telecast, with a peak audience of 285,025 viewers between 9:15 and 9:30 p.m.
NCIS averaged 217,162 viewers in the 7 p.m. hour before Talent took over from 8 to 10 p.m. with 278,238 viewers overall and a peak crowd of 339,315 in the show's closing 15 minutes.
Gifted with a heavenly lead-in audience, NBC5's 10 p.m. newscast rolled to a lopsided win over WFAA8 by a score of 291,811 viewers to 190,016 despite the ABC station's lengthy lead-off investigation into the eligibility of Southlake Carroll High School's star starting quarterback. The Peacock also won big with 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
CW33's 9 p.m. local newscast hit a bigger rut than usual, drawing just 10,179 total viewers while also bombing with its key target audience of 18-to-49-year-olds (just 3,914 of 'em). The station's sex-tinged news regularly outdraws TXA21's 7 to 9 p.m. local edition, but had less than one-third the audience Tuesday night.
In the day's other four-way news competitions, NBC5 edged Fox4 at 6 a.m. in total viewers. But Fox4 otherwise had a big day, winning at 6 a.m. with 25-to-54-year-olds while running the table at both 5 and 6 p.m.
The first-place Texas Rangers' second straight home win against Minnesota Tuesday drew a nice crowd in the Nielsens, although not quite enough to top NBC's new two-hour America's Got Talent as Tuesday's No. 1 prime-time attraction.
Actually, the Rangers-Twins game also was outdrawn by CBS' NCIS repeat. Still, a nice-sized 196,803 D-FW viewers turned out for the Fox Sports Southwest telecast, with a peak audience of 285,025 viewers between 9:15 and 9:30 p.m.
NCIS averaged 217,162 viewers in the 7 p.m. hour before Talent took over from 8 to 10 p.m. with 278,238 viewers overall and a peak crowd of 339,315 in the show's closing 15 minutes.
Gifted with a heavenly lead-in audience, NBC5's 10 p.m. newscast rolled to a lopsided win over WFAA8 by a score of 291,811 viewers to 190,016 despite the ABC station's lengthy lead-off investigation into the eligibility of Southlake Carroll High School's star starting quarterback. The Peacock also won big with 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
CW33's 9 p.m. local newscast hit a bigger rut than usual, drawing just 10,179 total viewers while also bombing with its key target audience of 18-to-49-year-olds (just 3,914 of 'em). The station's sex-tinged news regularly outdraws TXA21's 7 to 9 p.m. local edition, but had less than one-third the audience Tuesday night.
In the day's other four-way news competitions, NBC5 edged Fox4 at 6 a.m. in total viewers. But Fox4 otherwise had a big day, winning at 6 a.m. with 25-to-54-year-olds while running the table at both 5 and 6 p.m.
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