Local Nielsen ratings snapshot (Mon., March 22) -- Dancing floors it and ABC sweeps
03/23/10 10:09 AM
By ED BARK
ABC's two-hour return of Dancing with the Stars played punch-toy with the competition Monday, leading the network to a rare prime-time sweep.
Dancing had Idol-esque numbers, amassed 515,759 D-FW viewers for its 10th edition premiere. CBS' high-scoring combo of Two and a Half Men (359,674 viewers) and The Big Bang Theory (346,101 viewers) had to settle for second place opposite Dancing's second hour. ABC's most popular attraction also waltzed to victory among advertiser-coveted 18-to-49-year-olds.
Dancing fed a large audience to ABC's Castle, which held on to a decent-sized chunk of it in beating a new episode of CBS' usually dominant CSI: Miami. The score was 346,101 total viewers to 251,093, with Castle also taking the cake among 18-to-49-year-olds.
NBC's Chuck remained resilient, taking the silver in the 7 p.m. hour in both ratings measurements. It helped that Fox punted with a House repeat.
Over on TXA21, the once red-hot Dallas Mavericks continued to give fans that sinking feeling of late with a lopsided road loss at New Orleans. The game drew just 95,008 viewers against Monday's potent network competition.
In local news derby results, ABC's prime-time potency proved golden for WFAA8, which comfortably topped the 10 p.m. ratings in both total viewers (285,025) and 25-to-54-year-olds (119,691), the principal advertiser target audience for news programming. NBC5 ran second in both measurements.
The Peacock remained strong at 6 a.m., beating runnerup Fox4 for the golds in both measurements. NBC5 also swept the 5 p.m. newscast competitions while WFAA8 did likewise at 6 p.m.
ABC's two-hour return of Dancing with the Stars played punch-toy with the competition Monday, leading the network to a rare prime-time sweep.
Dancing had Idol-esque numbers, amassed 515,759 D-FW viewers for its 10th edition premiere. CBS' high-scoring combo of Two and a Half Men (359,674 viewers) and The Big Bang Theory (346,101 viewers) had to settle for second place opposite Dancing's second hour. ABC's most popular attraction also waltzed to victory among advertiser-coveted 18-to-49-year-olds.
Dancing fed a large audience to ABC's Castle, which held on to a decent-sized chunk of it in beating a new episode of CBS' usually dominant CSI: Miami. The score was 346,101 total viewers to 251,093, with Castle also taking the cake among 18-to-49-year-olds.
NBC's Chuck remained resilient, taking the silver in the 7 p.m. hour in both ratings measurements. It helped that Fox punted with a House repeat.
Over on TXA21, the once red-hot Dallas Mavericks continued to give fans that sinking feeling of late with a lopsided road loss at New Orleans. The game drew just 95,008 viewers against Monday's potent network competition.
In local news derby results, ABC's prime-time potency proved golden for WFAA8, which comfortably topped the 10 p.m. ratings in both total viewers (285,025) and 25-to-54-year-olds (119,691), the principal advertiser target audience for news programming. NBC5 ran second in both measurements.
The Peacock remained strong at 6 a.m., beating runnerup Fox4 for the golds in both measurements. NBC5 also swept the 5 p.m. newscast competitions while WFAA8 did likewise at 6 p.m.
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