Local Nielsen ratings snapshot (Mon., June 6) -- cancelled crime hour is prime-time's top performer
06/07/11 01:20 PM
By ED BARK
Absent a Mavs-Heat NBA Finals game, Monday's prime-time lineups had few takers in D-FW.
Drawing the largest overall crowd was a new 9 p.m. episode of NBC's canceled Law & Order: Los Angeles, which had a pint-sized 173,143 viewers in edging Fox4's competing local newscast (166,217 viewers).
Among advertiser-coveted 18-to-49-year-olds, Fox's season premiere of Masterchef ranked highest in prime-time with 85,556 viewers in that age range. That was enough to outdraw ABC's two-hour dose of The Bachelorette, the second biggest draw in this key demographic with 78,974 viewers. The Texas Rangers home loss to Detroit ranked as prime-time's No. 3 draw in both ratings measurements.
Earlier Monday, former D-FW reporter Scott Pelley's debut as anchor of the CBS Evening News had 117,737 total viewers to rank third in the 5:30 p.m pecking order behind the NBC Nightly News (159,291 viewers) and ABC's World News (124,663 viewers).
Pelley fell further behind with 25-to-54-year-olds, the main advertiser target audience for news programming. In that demographic, Evening News had just 21,747 viewers to run sixth behind CW33's Family Guy repeat (62,134); Univision23's Spanish language newscast (43,494); NBC Nightly News (55,921); Fox4's local newscast (34,174) and ABC's World News (27,960).
In Monday's local news derby results, NBC5 came up big at 10 p.m. with wins in both total viewers and 25-to-54-year-olds.
The Peacock also swept the 5 p.m. competitions, with Fox4 doing likewise at 6 a.m.
WFAA8 ran the table at 6 p.m.
Absent a Mavs-Heat NBA Finals game, Monday's prime-time lineups had few takers in D-FW.
Drawing the largest overall crowd was a new 9 p.m. episode of NBC's canceled Law & Order: Los Angeles, which had a pint-sized 173,143 viewers in edging Fox4's competing local newscast (166,217 viewers).
Among advertiser-coveted 18-to-49-year-olds, Fox's season premiere of Masterchef ranked highest in prime-time with 85,556 viewers in that age range. That was enough to outdraw ABC's two-hour dose of The Bachelorette, the second biggest draw in this key demographic with 78,974 viewers. The Texas Rangers home loss to Detroit ranked as prime-time's No. 3 draw in both ratings measurements.
Earlier Monday, former D-FW reporter Scott Pelley's debut as anchor of the CBS Evening News had 117,737 total viewers to rank third in the 5:30 p.m pecking order behind the NBC Nightly News (159,291 viewers) and ABC's World News (124,663 viewers).
Pelley fell further behind with 25-to-54-year-olds, the main advertiser target audience for news programming. In that demographic, Evening News had just 21,747 viewers to run sixth behind CW33's Family Guy repeat (62,134); Univision23's Spanish language newscast (43,494); NBC Nightly News (55,921); Fox4's local newscast (34,174) and ABC's World News (27,960).
In Monday's local news derby results, NBC5 came up big at 10 p.m. with wins in both total viewers and 25-to-54-year-olds.
The Peacock also swept the 5 p.m. competitions, with Fox4 doing likewise at 6 a.m.
WFAA8 ran the table at 6 p.m.
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