Local Nielsen ratings snapshot (Tues., Feb. 12)
02/13/08 10:01 AM
By ED BARK
Tuesday's heavily hyped season premieres of Jericho and Big Brother blew up in CBS' face -- at least around here.
Jericho, uncanceled after a fevered protest by diehard fans, ran fourth at 9 p.m. in both total D-FW homes and with advertiser-courted 18-to-49-year-olds. Its paltry haul of 85,246 homes put it far behind competition from Fox4's local 9 p.m. news (221,640), a new episode of ABC's Boston Legal (160,750) and a repeat of NBC's Law & Order: SVU (153,443).
At 8 p.m., Big Brother 9 also ran out of the money in both ratings measurements, failing to beat even ABC's combo of Just For Laughs and Carpoolers. The shut-ins attracted just 70,632 total homes.
Fox's first Hollywood edition of American Idol expectedly ruled the 7 to 9 p.m. hours, amassing a robust 397,003 homes.
The local news derby saw WFAA8 again taking the top spot at 10 p.m. in total homes (an impressive 275,223) while re-taking first place among 25-to-54-year-olds, the main advertiser target audience for news programming.
The bigger news was at 6 a.m., though, where Fox4 came out of a prolonged ratings slumber to easily win in both ratings measurements. WFAA8, which still leads after nine weekdays of the 20-day February "sweeps," dipped to a distant third place behind NBC5. Talk about your volatile audience shifts.
The 7 to 9 a.m. portion of Fox4's Good Day also reasserted itself by beating the three network morning shows in both measurements. It had been trailing ABC's Good Morning America in recent skirmishes.
WFAA8 took the golds at 6 p.m. and also won with 25-to-54-year-olds at 5 p.m. But for the second straight day, the Peacock prevailed at 5 p.m. in total homes.
Tuesday's heavily hyped season premieres of Jericho and Big Brother blew up in CBS' face -- at least around here.
Jericho, uncanceled after a fevered protest by diehard fans, ran fourth at 9 p.m. in both total D-FW homes and with advertiser-courted 18-to-49-year-olds. Its paltry haul of 85,246 homes put it far behind competition from Fox4's local 9 p.m. news (221,640), a new episode of ABC's Boston Legal (160,750) and a repeat of NBC's Law & Order: SVU (153,443).
At 8 p.m., Big Brother 9 also ran out of the money in both ratings measurements, failing to beat even ABC's combo of Just For Laughs and Carpoolers. The shut-ins attracted just 70,632 total homes.
Fox's first Hollywood edition of American Idol expectedly ruled the 7 to 9 p.m. hours, amassing a robust 397,003 homes.
The local news derby saw WFAA8 again taking the top spot at 10 p.m. in total homes (an impressive 275,223) while re-taking first place among 25-to-54-year-olds, the main advertiser target audience for news programming.
The bigger news was at 6 a.m., though, where Fox4 came out of a prolonged ratings slumber to easily win in both ratings measurements. WFAA8, which still leads after nine weekdays of the 20-day February "sweeps," dipped to a distant third place behind NBC5. Talk about your volatile audience shifts.
The 7 to 9 a.m. portion of Fox4's Good Day also reasserted itself by beating the three network morning shows in both measurements. It had been trailing ABC's Good Morning America in recent skirmishes.
WFAA8 took the golds at 6 p.m. and also won with 25-to-54-year-olds at 5 p.m. But for the second straight day, the Peacock prevailed at 5 p.m. in total homes.
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