Local Nielsen ratings snapshot (Tues., Dec. 22) -- crime, Mavs make merry, merry
12/23/09 09:24 AM
By ED BARK
Reruns of CBS' NCIS and NCIS: Los Angeles controlled the first two hours of Tuesday's prime-time before the Dallas Mavericks' tough home loss to Portland otherwise scored in the D-FW ratings.
NCIS as usual had the day's biggest audience -- 271,452 viewers in the 7 p.m. hour. Its spinoff then followed up with 237,521 viewers at 8 p.m. Both crime hours also won among advertiser-coveted 18-to-49-year-olds.
Mavs-Trail Blazers, which averaged 156,085 viewers overall, peaked between 9 and 10 p.m. with 217,162. That easily outpointed Fox4's runnerup 9 p.m. local newscast (162,871 viewers), with CBS' repeat of The Good Wife (135,726) pulling in third ahead of ABC's reprise of Oprah Winfrey's Christmas At the White House special (101,795 viewers) and NBC's hapless Jay Leno Show (81,436 viewers).
The Mavs game also dominated the 9 p.m. hour among 18-to-49-year-olds. In fact, well over half of its audience in that hour -- 127,202 viewers -- were in that age range.
Also on the holiday repeat front, Fox's two-hour Carrie Underwood special drew 101,795 total viewers from 7 to 9 p.m. That was a bigger overall audience than ESPN had for the one-sided Las Vegas Bowl between victorious BYU and Oregon State. It drew just 88,222 viewers.
In local news derby results, WFAA8 swept the 10 p.m. proceedings in both total viewers and 25-to-54-year-olds, the principal target audience for news programming.
Golds were split at 6 a.m. between Fox4 in total viewers and NBC5 with 25-to-54-year-olds.
The Peacock ran the table at 5 p.m. and also tied Fox4 for first at 6 p.m. in the 25-to-54 demographic. WFAA8 and CBS11 shared the 6 p.m. spoils in total viewers.
Reruns of CBS' NCIS and NCIS: Los Angeles controlled the first two hours of Tuesday's prime-time before the Dallas Mavericks' tough home loss to Portland otherwise scored in the D-FW ratings.
NCIS as usual had the day's biggest audience -- 271,452 viewers in the 7 p.m. hour. Its spinoff then followed up with 237,521 viewers at 8 p.m. Both crime hours also won among advertiser-coveted 18-to-49-year-olds.
Mavs-Trail Blazers, which averaged 156,085 viewers overall, peaked between 9 and 10 p.m. with 217,162. That easily outpointed Fox4's runnerup 9 p.m. local newscast (162,871 viewers), with CBS' repeat of The Good Wife (135,726) pulling in third ahead of ABC's reprise of Oprah Winfrey's Christmas At the White House special (101,795 viewers) and NBC's hapless Jay Leno Show (81,436 viewers).
The Mavs game also dominated the 9 p.m. hour among 18-to-49-year-olds. In fact, well over half of its audience in that hour -- 127,202 viewers -- were in that age range.
Also on the holiday repeat front, Fox's two-hour Carrie Underwood special drew 101,795 total viewers from 7 to 9 p.m. That was a bigger overall audience than ESPN had for the one-sided Las Vegas Bowl between victorious BYU and Oregon State. It drew just 88,222 viewers.
In local news derby results, WFAA8 swept the 10 p.m. proceedings in both total viewers and 25-to-54-year-olds, the principal target audience for news programming.
Golds were split at 6 a.m. between Fox4 in total viewers and NBC5 with 25-to-54-year-olds.
The Peacock ran the table at 5 p.m. and also tied Fox4 for first at 6 p.m. in the 25-to-54 demographic. WFAA8 and CBS11 shared the 6 p.m. spoils in total viewers.
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