Local Nielsen ratings snapshot (Thurs., March 12) -- scantly promoted ER Clooney episode falls short in 9 p.m. numbers
03/13/09 09:57 AM
By ED BARK
Thursday's ER, with George Clooney making a largely un-promoted return, fell short in D-FW as the long-running NBC medical drama neared its April 2nd expiration date.
ER drew just 146,146 total viewers with an episode that also included charter cast members Julianna Margulies, Noah Wyle and Erik LaSalle. That's less than half the viewership for CBS' competing Eleventh Hour, which had an audience of 305,578. ER also trailed Fox4's 9 p.m. local newscast (179,361 viewers) and ABC's Private Practice (172,718 viewers).
Among advertiser-coveted 18-to-49-year-olds, ER shared a third-place tie with Fox4's newscast on a night when NBC's four regularly scheduled comedies all ran fourth across the board among the Big 4 broadcast networks.
Fox's Bones edged CBS' Survivor: Tocantins for the top spot in total viewers at 7 p.m., with the two series tying for first among 18-to-49-year-olds. The 8 p.m. slot again was ruled by CBS' CSI: Crime Scene Investigation, which had Thursday's biggest crowd with 405,223 total viewers.
In the daily local news derby, WFAA8 won at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 again swept the 6 a.m. ratings, with Fox4 in the runnerup spot and WFAA8 holding off an encroaching CBS11 for third place. But the 7 to 9 a.m. portion of Fox4's Good Day continued to win in both measurements against the three network morning shows.
The golds were split at both 5 and 6 p.m.
In the later hour, WFAA8 prevailed in total viewers, but NBC5 was tops with 25-to-54-year-olds in a very close three-way race with Fox4 and WFAA8.
The 5 p.m. golds went to NBC5 in total viewers and Fox4 in the 25-to-54 demographic.
Thursday's ER, with George Clooney making a largely un-promoted return, fell short in D-FW as the long-running NBC medical drama neared its April 2nd expiration date.
ER drew just 146,146 total viewers with an episode that also included charter cast members Julianna Margulies, Noah Wyle and Erik LaSalle. That's less than half the viewership for CBS' competing Eleventh Hour, which had an audience of 305,578. ER also trailed Fox4's 9 p.m. local newscast (179,361 viewers) and ABC's Private Practice (172,718 viewers).
Among advertiser-coveted 18-to-49-year-olds, ER shared a third-place tie with Fox4's newscast on a night when NBC's four regularly scheduled comedies all ran fourth across the board among the Big 4 broadcast networks.
Fox's Bones edged CBS' Survivor: Tocantins for the top spot in total viewers at 7 p.m., with the two series tying for first among 18-to-49-year-olds. The 8 p.m. slot again was ruled by CBS' CSI: Crime Scene Investigation, which had Thursday's biggest crowd with 405,223 total viewers.
In the daily local news derby, WFAA8 won at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 again swept the 6 a.m. ratings, with Fox4 in the runnerup spot and WFAA8 holding off an encroaching CBS11 for third place. But the 7 to 9 a.m. portion of Fox4's Good Day continued to win in both measurements against the three network morning shows.
The golds were split at both 5 and 6 p.m.
In the later hour, WFAA8 prevailed in total viewers, but NBC5 was tops with 25-to-54-year-olds in a very close three-way race with Fox4 and WFAA8.
The 5 p.m. golds went to NBC5 in total viewers and Fox4 in the 25-to-54 demographic.
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