Local Nielsen ratings snapshot (Thurs., March 10) -- Idol, Mentalist again are ruling class
03/11/11 11:13 AM
By ED BARK
CBS bequeathed viewers a new episode of The Mentalist while Fox stayed live with American Idol. Which means there's no mystery where viewers flocked.
Idol racked up a dominant 623,313 D-FW viewers in the 7 p.m. hour, with a first-run Big Bang Theory on CBS gamely hanging in there with 360,136 viewers before Rules of Engagement slid to 221,622. Fox and CBS also ran one-two among advertiser-coveted 18-to-49-year-olds.
CBS' CSI: Crime Scene Investigation, also new, nipped Fox's first-run Bones at 8 p.m. by a total viewers score of 332,434 to 325,508. But Bones rose again among 18-to-49-year-olds, beating CSI.
The 9 p.m. hour belonged to Mentalist, which drew 422,468 total viewers while also dominating with 18-to-49-year-olds.
Dormant NBC again played dead with wall-to-wall comedy repeats. The most-watched, The Office, had just 69,257 total viewers. ABC fared little better with a two-hour Wipeout repeat and a Grey's Anatomy do-over. Wipeout had more viewers -- 103,886.
On cable, the Dallas Mavericks came alive, thumping the visiting Knicks after blowing a game in New Orleans the previous night. Mavs-Knicks got a late start and double exposure on Fox Sports Southwest and TNT. The respective viewer totals were 83,108 and 90,034 for a game that stretched to 11:18 p.m.
In local news derby results, Thursday's big lead-in audience from Mentalist enabled CBS11 to pile it on at 10 p.m. with big wins in total viewers (283,954) and 25-to-54-year-olds (121,161), the main advertiser target audience for news programming on most stations.
Fox4 barely beat NBC5 in total viewers at 6 a.m., but typically won more comfortably with 25-to-54-year-olds.
The 5 p.m. competitions also were swept by Fox4, which added a 6 p.m. gold in the 25-to-54 demographic. CBS11 won at 6 p.m. in total viewers.
CBS bequeathed viewers a new episode of The Mentalist while Fox stayed live with American Idol. Which means there's no mystery where viewers flocked.
Idol racked up a dominant 623,313 D-FW viewers in the 7 p.m. hour, with a first-run Big Bang Theory on CBS gamely hanging in there with 360,136 viewers before Rules of Engagement slid to 221,622. Fox and CBS also ran one-two among advertiser-coveted 18-to-49-year-olds.
CBS' CSI: Crime Scene Investigation, also new, nipped Fox's first-run Bones at 8 p.m. by a total viewers score of 332,434 to 325,508. But Bones rose again among 18-to-49-year-olds, beating CSI.
The 9 p.m. hour belonged to Mentalist, which drew 422,468 total viewers while also dominating with 18-to-49-year-olds.
Dormant NBC again played dead with wall-to-wall comedy repeats. The most-watched, The Office, had just 69,257 total viewers. ABC fared little better with a two-hour Wipeout repeat and a Grey's Anatomy do-over. Wipeout had more viewers -- 103,886.
On cable, the Dallas Mavericks came alive, thumping the visiting Knicks after blowing a game in New Orleans the previous night. Mavs-Knicks got a late start and double exposure on Fox Sports Southwest and TNT. The respective viewer totals were 83,108 and 90,034 for a game that stretched to 11:18 p.m.
In local news derby results, Thursday's big lead-in audience from Mentalist enabled CBS11 to pile it on at 10 p.m. with big wins in total viewers (283,954) and 25-to-54-year-olds (121,161), the main advertiser target audience for news programming on most stations.
Fox4 barely beat NBC5 in total viewers at 6 a.m., but typically won more comfortably with 25-to-54-year-olds.
The 5 p.m. competitions also were swept by Fox4, which added a 6 p.m. gold in the 25-to-54 demographic. CBS11 won at 6 p.m. in total viewers.
|