Local Nielsen ratings snapshot (Mon., Aug. 10) -- Millionaire cashes in bigger ratings, but still comes up short with 18-to-49-year-olds
08/11/09 11:41 AM
By ED BARK
Episode 2 of ABC's Who Wants To Be A Millionaire fared better than Sunday's 10th anniversary opener while remaining cash-poor among advertiser-favored 18-to-49-year-olds.
Millionaire won the 7 p.m. hour in total D-FW viewers, drawing 172,718 compared to just 119,574 in the same time slot Sunday. CBS' sitcom repeats and the first hour of Fox's Teen Choice Awards tied for second with 106,288 viewers, with NBC's Great American Road Trip just a sliver behind (99,645 viewers).
In the 18-to-49, money-in-the-bank demo, Millionaire fell to third with 48,618 viewers, trailing How I Met Your Mother/Rules of Engagement (68,065 viewers) and the Teen Choice festivities (55,1004).
CBS' repeats of Two and a Half Men and The Big Bang Theory controlled the 8 to 9 p.m. slot in both ratings measurements before Dateline NBC doubled its pleasure in the 9 p.m. hour by edging CBS CSI: Miami reprise.
In local news derby results, WFAA8 overcame a skimpy lead-in from ABC's Castle repeat to win at 10 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. NBC5 took the silvers.
The Peacock and Fox4 tied in total viewers at 6 a.m., with NBC5 winning among 25-to-54-year-olds.
Fox4 swept the 5 p.m. competitions and also notched a 6 p.m. win in the 24-to-54 demographic. WFAA8 had the most total viewers at the later hour.
Also of note: WFAA8's homegrown Good Morning Texas, which recently brought in Robert McCollum to replace co-host Gary Cogill, fared unusually poorly in the 9 a.m. hour.
GMT managed just 26,572 total viewers to run fifth behind NBC's front-running third hour of Today (79,716 viewers). GMT slid to sixth with 18-to-49-year-olds, trailing even TXA21's pair of Living Single repeats. Arrgh, the runnerup Jerry Springer Show on Ch. 33 had 29,171 viewers in the 18-to-49 age range, compared to GMT's 6,482.
Episode 2 of ABC's Who Wants To Be A Millionaire fared better than Sunday's 10th anniversary opener while remaining cash-poor among advertiser-favored 18-to-49-year-olds.
Millionaire won the 7 p.m. hour in total D-FW viewers, drawing 172,718 compared to just 119,574 in the same time slot Sunday. CBS' sitcom repeats and the first hour of Fox's Teen Choice Awards tied for second with 106,288 viewers, with NBC's Great American Road Trip just a sliver behind (99,645 viewers).
In the 18-to-49, money-in-the-bank demo, Millionaire fell to third with 48,618 viewers, trailing How I Met Your Mother/Rules of Engagement (68,065 viewers) and the Teen Choice festivities (55,1004).
CBS' repeats of Two and a Half Men and The Big Bang Theory controlled the 8 to 9 p.m. slot in both ratings measurements before Dateline NBC doubled its pleasure in the 9 p.m. hour by edging CBS CSI: Miami reprise.
In local news derby results, WFAA8 overcame a skimpy lead-in from ABC's Castle repeat to win at 10 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. NBC5 took the silvers.
The Peacock and Fox4 tied in total viewers at 6 a.m., with NBC5 winning among 25-to-54-year-olds.
Fox4 swept the 5 p.m. competitions and also notched a 6 p.m. win in the 24-to-54 demographic. WFAA8 had the most total viewers at the later hour.
Also of note: WFAA8's homegrown Good Morning Texas, which recently brought in Robert McCollum to replace co-host Gary Cogill, fared unusually poorly in the 9 a.m. hour.
GMT managed just 26,572 total viewers to run fifth behind NBC's front-running third hour of Today (79,716 viewers). GMT slid to sixth with 18-to-49-year-olds, trailing even TXA21's pair of Living Single repeats. Arrgh, the runnerup Jerry Springer Show on Ch. 33 had 29,171 viewers in the 18-to-49 age range, compared to GMT's 6,482.
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