Local Nielsen ratings snapshot (Mon., Dec. 20) -- Monday Night Football snows on Mavs' victory parade
12/21/10 10:51 AM
By ED BARK
The Dallas Mavericks remain red hot, but a string of post-season disappointments are still carrying over into a lukewarm reception in the D-FW ratings.
Monday night's outing on Fox Sports Southwest wasn't just any old game, though. The Mavs won by two points on the road against the Miami Heat, ending LeBron and company's winning streak at 12 games while Dallas improved its own record to 22-5.
Still, ESPN's snowy outdoor spectacle from Minnesota, in which the visiting Bears hammered the Vikings, had three times the overall audience for Mavs-Heat.
The Mavericks averaged 110,811 viewers, peaking at 173,143. Monday Night Football had 339,359 viewers, peaking at 422,468. Football likewise crunched the Mavs among advertiser-courted 18-to-49-year-olds.
The Mavericks also were outdrawn from 7 to 8 p.m. by the first hour of NBC's The Sing-Off finale (124,663 total viewers) and Fox's premiere of Million Dollar Money Drop (also with 124,663 viewers). But in the 8 to 9 p.m. hour, Mavs-Miami prevailed over every broadcast network offering except CBS' Two and a Half Men repeat (221,622 viewers). Monday Night Football was king, though, vanquishing everything in its path despite the lopsided score and an early knockout of surprise starter Brett Favre, who banged his helmeted head on the unforgiving turf.
NBC's post-Sing Off sneak preview of its new Perfect Couples sitcom went largely unwatched with just 62,331 total viewers. It also bombed with 18-to-49-year-olds, running fourth across the board.
In Monday's local news derby results, WFAA8 ran first at 10 p.m. in total viewers but Fox4 topped the field among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 took the 6 a.m. competition in total viewers and tied for first with WFAA8 in the 25-to-54 demographic.
WFAA8 and CBS11 tied for the top at both 5 and 6 p.m. in total viewers; Fox4 had the 25-to-54 gold to itself in both cases.
The Dallas Mavericks remain red hot, but a string of post-season disappointments are still carrying over into a lukewarm reception in the D-FW ratings.
Monday night's outing on Fox Sports Southwest wasn't just any old game, though. The Mavs won by two points on the road against the Miami Heat, ending LeBron and company's winning streak at 12 games while Dallas improved its own record to 22-5.
Still, ESPN's snowy outdoor spectacle from Minnesota, in which the visiting Bears hammered the Vikings, had three times the overall audience for Mavs-Heat.
The Mavericks averaged 110,811 viewers, peaking at 173,143. Monday Night Football had 339,359 viewers, peaking at 422,468. Football likewise crunched the Mavs among advertiser-courted 18-to-49-year-olds.
The Mavericks also were outdrawn from 7 to 8 p.m. by the first hour of NBC's The Sing-Off finale (124,663 total viewers) and Fox's premiere of Million Dollar Money Drop (also with 124,663 viewers). But in the 8 to 9 p.m. hour, Mavs-Miami prevailed over every broadcast network offering except CBS' Two and a Half Men repeat (221,622 viewers). Monday Night Football was king, though, vanquishing everything in its path despite the lopsided score and an early knockout of surprise starter Brett Favre, who banged his helmeted head on the unforgiving turf.
NBC's post-Sing Off sneak preview of its new Perfect Couples sitcom went largely unwatched with just 62,331 total viewers. It also bombed with 18-to-49-year-olds, running fourth across the board.
In Monday's local news derby results, WFAA8 ran first at 10 p.m. in total viewers but Fox4 topped the field among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 took the 6 a.m. competition in total viewers and tied for first with WFAA8 in the 25-to-54 demographic.
WFAA8 and CBS11 tied for the top at both 5 and 6 p.m. in total viewers; Fox4 had the 25-to-54 gold to itself in both cases.
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