Local Nielsen ratings snapshot (Thurs., Sept. 23) -- big and l'il victories for all four major nets
09/24/10 09:58 AM
By ED BARK
Thursday night over-flowed with the season premieres of potent favorites and three heavily promoted newcomers.
CBS' The Mentalist emerged as D-FW's emperor of the evening, drawing the most total viewers of any attraction (454,682) in dominating the 9 p.m. hour and decimating the return of ABC's Private Practice (115,367 viewers).
Mentalist also easily won its time slot among advertiser-coveted 18-to-49-year-olds. But the night's biggest draw in that key demographic was Grey's Anatomy.
Grey's also controlled the 8 p.m. hour in total viewers (366,460), whipping the 11th season premiere of CBS' competing, Justin Bieber-fueled CSI: Crime Scene Investigation (305,384 viewers).
The 7 p.m. hour was a hard-fought battle between Fox's returning Bones and CBS' comedy combo of the transplanted Big Bang Theory and the new (dammit, this is a pain in the ass to type) $#*! My Dad Says.
Big Bang edged the first half-hour of Bones in total viewers by a score of 312,170 to 298,597 while winning a bit more comfortably with 18-to-49-year-olds. But Bones then took the measure of My Dad Says in both measurements, more than doubling the cantankerous old coot's haul of 18-to-49-year-olds.
ABC's new, Austin-made My Generation had 135,726 total viewers in the 7 p.m. hour, beating only NBC's season premieres of Community and 30 Rock. Among 18-to-49-year-olds, Generation nipped Community and in return was nipped by 30 Rock.
NBC's only real bright spot of the night was the 8:30 p.m. premiere of Outsourced, which improved on its lead-in from The Office in both ratings measurements. It ran third in total viewers, edging the second half-hour of Fox's Fringe, but jumped to second place with 18-to-49-year-olds by beating both Fringe and CSI.
Thursday's local news derby results were paced by CBS11, which parlayed the aforementioned Mentalist lead-in into twin wins in both total viewers (237,521) and 25-to-54-year-olds (98,208), the main advertiser target audience for news programming on most stations.
CBS11 also won at 6 p.m. in total viewers and shared the 25-to-54 gold at that hour with Fox4. The 5 p.m. win with 25-to-54-year-olds likewise went to CBS11, but WFAA8 was tops in total viewers.
NBC5 swept the 6 a.m. Nielsen numbers with a fairly solid win in total viewers and a paper-thin margin over arch rival Fox4 in the 25-to-54 demographic.
WFAA8's demographic woes remained in place, particularly at 5 p.m. The station's win in total viewers was offset by a fourth place finish with 25-to-54-year-olds.
Thursday night over-flowed with the season premieres of potent favorites and three heavily promoted newcomers.
CBS' The Mentalist emerged as D-FW's emperor of the evening, drawing the most total viewers of any attraction (454,682) in dominating the 9 p.m. hour and decimating the return of ABC's Private Practice (115,367 viewers).
Mentalist also easily won its time slot among advertiser-coveted 18-to-49-year-olds. But the night's biggest draw in that key demographic was Grey's Anatomy.
Grey's also controlled the 8 p.m. hour in total viewers (366,460), whipping the 11th season premiere of CBS' competing, Justin Bieber-fueled CSI: Crime Scene Investigation (305,384 viewers).
The 7 p.m. hour was a hard-fought battle between Fox's returning Bones and CBS' comedy combo of the transplanted Big Bang Theory and the new (dammit, this is a pain in the ass to type) $#*! My Dad Says.
Big Bang edged the first half-hour of Bones in total viewers by a score of 312,170 to 298,597 while winning a bit more comfortably with 18-to-49-year-olds. But Bones then took the measure of My Dad Says in both measurements, more than doubling the cantankerous old coot's haul of 18-to-49-year-olds.
ABC's new, Austin-made My Generation had 135,726 total viewers in the 7 p.m. hour, beating only NBC's season premieres of Community and 30 Rock. Among 18-to-49-year-olds, Generation nipped Community and in return was nipped by 30 Rock.
NBC's only real bright spot of the night was the 8:30 p.m. premiere of Outsourced, which improved on its lead-in from The Office in both ratings measurements. It ran third in total viewers, edging the second half-hour of Fox's Fringe, but jumped to second place with 18-to-49-year-olds by beating both Fringe and CSI.
Thursday's local news derby results were paced by CBS11, which parlayed the aforementioned Mentalist lead-in into twin wins in both total viewers (237,521) and 25-to-54-year-olds (98,208), the main advertiser target audience for news programming on most stations.
CBS11 also won at 6 p.m. in total viewers and shared the 25-to-54 gold at that hour with Fox4. The 5 p.m. win with 25-to-54-year-olds likewise went to CBS11, but WFAA8 was tops in total viewers.
NBC5 swept the 6 a.m. Nielsen numbers with a fairly solid win in total viewers and a paper-thin margin over arch rival Fox4 in the 25-to-54 demographic.
WFAA8's demographic woes remained in place, particularly at 5 p.m. The station's win in total viewers was offset by a fourth place finish with 25-to-54-year-olds.
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