Local Nielsen ratings snapshot (Fri.-Sun., Jan.
26-28)
01/29/07 02:42 PM
By ED BARK
Those old-school Hallmark Hall of Fame movies can still fill up a ratings scorecard.
Sunday night's rarity, The Valley of Light on CBS, corralled 273,700 homes in D-FW to easily win the 8 to 10 p.m. time slot and also rank as the most-watched program of the day. It helped that ABC's Desperate Housewives and Brothers & Sisters were in repeats. But Valley handily beat competing first-run episodes of NBC's The Apprentice (168,980 homes) and Crossing Jordan (123,760).
Although not nearly the phenomenon it once was, The Apprentice did improve significantly over NBC's preceding two-hour live presentation of Grease: You're the One That I Want. It wasn't, drawing a strictly off-Broadway 99,960 homes in D-FW to finish a simpering third from 6 to 8 p.m.
At high noon Sunday, many of you should have been watching Uncle Barky's alma mater Wisconsin Badgers extend their winning streak to a nation-leading 17 games with a win on Iowa's home court. But you weren't. The No. 2-ranked Badgers and that other team pulled in just 11,900 homes on CBS against the competing Suns-Cavaliers contest on ABC (102,340 homes).
Friday's local news wars wins again were split between Belo8 and NBC5.
The Peacock won at 10 p.m. in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. NBC5 also notched a 6 a.m. victory in homes, but Belo8 inched past Fox4 by one-one hundredth of a rating point among 25-to-54-year-olds. Belo8 won on both ratings scorecards at 5 p.m. and 6 p.m.
Those old-school Hallmark Hall of Fame movies can still fill up a ratings scorecard.
Sunday night's rarity, The Valley of Light on CBS, corralled 273,700 homes in D-FW to easily win the 8 to 10 p.m. time slot and also rank as the most-watched program of the day. It helped that ABC's Desperate Housewives and Brothers & Sisters were in repeats. But Valley handily beat competing first-run episodes of NBC's The Apprentice (168,980 homes) and Crossing Jordan (123,760).
Although not nearly the phenomenon it once was, The Apprentice did improve significantly over NBC's preceding two-hour live presentation of Grease: You're the One That I Want. It wasn't, drawing a strictly off-Broadway 99,960 homes in D-FW to finish a simpering third from 6 to 8 p.m.
At high noon Sunday, many of you should have been watching Uncle Barky's alma mater Wisconsin Badgers extend their winning streak to a nation-leading 17 games with a win on Iowa's home court. But you weren't. The No. 2-ranked Badgers and that other team pulled in just 11,900 homes on CBS against the competing Suns-Cavaliers contest on ABC (102,340 homes).
Friday's local news wars wins again were split between Belo8 and NBC5.
The Peacock won at 10 p.m. in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. NBC5 also notched a 6 a.m. victory in homes, but Belo8 inched past Fox4 by one-one hundredth of a rating point among 25-to-54-year-olds. Belo8 won on both ratings scorecards at 5 p.m. and 6 p.m.
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