Local Nielsen ratings snapshot (Thurs., Oct. 21) -- baseball not so hot when Rangers not in the mix
10/22/10 09:58 AM
By ED BARK
Fox's Game 5 of the NLCS, a tightly contested 4-2 Phillies win over the Giants, more or less struck out in D-FW homes.
Stretching a bit past prime-time, the game averaged 207,771 viewers. That was less than half the crowd for CBS' 9 p.m. episode of The Mentalist (429,393 viewers). In comparison, Tuesday's Game 4 of the Rangers-Yankees ALCS face-off on TBS averaged more than 1 million D-FW viewers in prime-time hours. So yes, Fox4 very, very, very, very, very, very badly wants Texas in the World Series. Doesn't matter who they play.
The NLCS was outdrawn Thursday night by CBS' entire prime-time lineup and ABC's 8 p.m. episode of Grey's Anatomy. It did, however, out-score NBC's quartet of comedies and the latest edition of Donald Trump's The Apprentice.
It was roughly the same story with advertiser-craved 18-to-49-year-olds. The only differences: the NLCS beat CBS' $#*! My Dad Says while losing in this demographic to NBC's The Office.
In local news derby results, CBS11 capitalized on its boffo Mentalist lead-in to edge WFAA8 at 10 p.m. in total viewers and win by a bit comfier margin among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
CBS11 also ran the table at 6 p.m. while Fox4 did likewise at 6 a.m. A slumping NBC5's waker-upper ran particularly poorly with 25-to-54-year-olds, placing a distant fourth and drawing less than one-third the 25-to-54-year-olds that Fox4 had (65,241 to 18,640).
The 5 p.m. golds were split between WFAA8 in total viewers and Fox4 in the 25-to-54 demographic.
Fox's Game 5 of the NLCS, a tightly contested 4-2 Phillies win over the Giants, more or less struck out in D-FW homes.
Stretching a bit past prime-time, the game averaged 207,771 viewers. That was less than half the crowd for CBS' 9 p.m. episode of The Mentalist (429,393 viewers). In comparison, Tuesday's Game 4 of the Rangers-Yankees ALCS face-off on TBS averaged more than 1 million D-FW viewers in prime-time hours. So yes, Fox4 very, very, very, very, very, very badly wants Texas in the World Series. Doesn't matter who they play.
The NLCS was outdrawn Thursday night by CBS' entire prime-time lineup and ABC's 8 p.m. episode of Grey's Anatomy. It did, however, out-score NBC's quartet of comedies and the latest edition of Donald Trump's The Apprentice.
It was roughly the same story with advertiser-craved 18-to-49-year-olds. The only differences: the NLCS beat CBS' $#*! My Dad Says while losing in this demographic to NBC's The Office.
In local news derby results, CBS11 capitalized on its boffo Mentalist lead-in to edge WFAA8 at 10 p.m. in total viewers and win by a bit comfier margin among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
CBS11 also ran the table at 6 p.m. while Fox4 did likewise at 6 a.m. A slumping NBC5's waker-upper ran particularly poorly with 25-to-54-year-olds, placing a distant fourth and drawing less than one-third the 25-to-54-year-olds that Fox4 had (65,241 to 18,640).
The 5 p.m. golds were split between WFAA8 in total viewers and Fox4 in the 25-to-54 demographic.
|