Local Nielsen ratings snapshot (Tues., March 23) -- flexing with Idol and Lost
03/24/10 01:17 PM
By ED BARK
CBS offered token resistance with wall-to-wall repeats Tuesday, enabling Fox's American Idol and ABC's Lost to muscle up more than usual.
Idol as always led the way, drawing 515,759 D-FW viewers for its 7 to 9 p.m. performance show. Lost, scheduled opposite the second hour of Idol, drew a nice-sized 285,025 viewers with a compelling episode that traced the century-spanning origins of ageless island denizen Richard Alpert.
Idol and Lost also again scored big with advertiser-craved 18-to-49-year-olds. Idol had 234,835 viewers in this age range while Lost lured 169,603. Percentage-wise, that's a better showing for Lost than Idol, which calculatingly tried to get younger Tuesday by deploying 17-year-old Miley Cyrus as Season 9's first "mentor."
Fox4's local 9 p.m. newscast took that hour in both ratings measurements. It drew 257,879 total viewers, 0104,371 of them in the 18-to-49 age range.
NBC's Parenthood again had problems in the total viewer Nielsens, running fourth at 9 p.m. among the Big Four broadcast networks despite the presence of CBS' The Good Wife repeat at that hour. Parenthood again fared better with 18-to-49-year-olds, finishing third after taking first place in that demographic with earlier episodes.
Also in prime-time, CW33's 9 p.m. local newscast again had more total viewers than the 7 to 9 p.m. local news hours on TXA21. None of the three are blockbusters by any means. But for the record, CW33 had 46,825 viewers while TXA21 barely tipped the scales with 15,609 viewers at 7 p.m. and 11,537 at 8 p.m.
In other local news derby results, WFAA8 won at 10 p.m. in total viewers while NBC5 took first place among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 as usual swept the 6 a.m. competitions, with WFAA8 taking two silvers and Fox4 falling into third.
WFAA8 won at both 5 and 6 p.m. among 25-to-54-year-olds. NBC5 ran first at the earlier hour in total viewers and shared the gold with WFAA8 at 6 p.m.
CBS offered token resistance with wall-to-wall repeats Tuesday, enabling Fox's American Idol and ABC's Lost to muscle up more than usual.
Idol as always led the way, drawing 515,759 D-FW viewers for its 7 to 9 p.m. performance show. Lost, scheduled opposite the second hour of Idol, drew a nice-sized 285,025 viewers with a compelling episode that traced the century-spanning origins of ageless island denizen Richard Alpert.
Idol and Lost also again scored big with advertiser-craved 18-to-49-year-olds. Idol had 234,835 viewers in this age range while Lost lured 169,603. Percentage-wise, that's a better showing for Lost than Idol, which calculatingly tried to get younger Tuesday by deploying 17-year-old Miley Cyrus as Season 9's first "mentor."
Fox4's local 9 p.m. newscast took that hour in both ratings measurements. It drew 257,879 total viewers, 0104,371 of them in the 18-to-49 age range.
NBC's Parenthood again had problems in the total viewer Nielsens, running fourth at 9 p.m. among the Big Four broadcast networks despite the presence of CBS' The Good Wife repeat at that hour. Parenthood again fared better with 18-to-49-year-olds, finishing third after taking first place in that demographic with earlier episodes.
Also in prime-time, CW33's 9 p.m. local newscast again had more total viewers than the 7 to 9 p.m. local news hours on TXA21. None of the three are blockbusters by any means. But for the record, CW33 had 46,825 viewers while TXA21 barely tipped the scales with 15,609 viewers at 7 p.m. and 11,537 at 8 p.m.
In other local news derby results, WFAA8 won at 10 p.m. in total viewers while NBC5 took first place among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 as usual swept the 6 a.m. competitions, with WFAA8 taking two silvers and Fox4 falling into third.
WFAA8 won at both 5 and 6 p.m. among 25-to-54-year-olds. NBC5 ran first at the earlier hour in total viewers and shared the gold with WFAA8 at 6 p.m.
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