Local Nielsen ratings snapshot (Fri.-Sun., June 18-20) -- new Sunday night ABC drama duo launches without quite blasting off
06/21/10 12:41 PM
By ED BARK
ABC's twin premieres of Scoundrels and The Gates didn't jump off the Sunday night charts but did get off to pretty decent starts.
Scoundrels, starring Virginia Madsen as the surrogate head of a crime family trying to go straight, drew 101,795 D-FW viewers in the 8 p.m. hour. It had the misfortune to collide with the last half-hour of NBC's U.S. Open golf tournament coverage, which teed up 312,179 viewers from 8 to 8:30 p.m. Scoundrels then prevailed from 8:30 to 9 p.m. against a batch of repeats.
Golf also led the way with advertiser-coveted 18-to-49-year-olds. From 8:30 to 9 p.m., Scoundrels fell to a close third behind Fox's American Dad rerun and a fill-in half-hour of NBC's Minute to Win It.
At 9 p.m., ABC's new vampire entry, The Gates, moved up to 142,512 total viewers, running just a bit behind CBS' Cold Case reprise (149,299 viewers). But The Gates placed first with 18-to-49-year-olds.
Saturday's U.S. Open coverage which stretched from mid-afternoon all the way through prime-time, gave NBC the day's biggest overall audience from 3 to 10 p.m. Ratings peaked at 176,444 total viewers between 9:45 and 10 p.m.
In Friday's Nielsens, ESPN's morning World Cup match between the U.S. and Slovenia averaged 115,367 viewers. TXA21's Friday Night Baseball game, with the red-hot, first-place Texas Rangers beating Houston, had 95,008 viewers. The night's biggest draw, CBS' new 8 p.m. episode of the crime series Flashpoint, had 162,871 viewers. But NBC's Friday Night Lights lured prime-time's largest number of 18-to-49-year-olds while also winning its 7 p.m. slot in total viewers.
In Friday local news derby results, WFAA8 took the golds at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 had the 6 a.m. edge in total viewers and tied WFAA8 for the top spot with 25-to-54-year-olds.
Fox4 ran the table at 6 p.m., won at 5 p.m. in the 25-to-54 age range and tied WFAA8 at the earlier hour for first place in total viewers.
ABC's twin premieres of Scoundrels and The Gates didn't jump off the Sunday night charts but did get off to pretty decent starts.
Scoundrels, starring Virginia Madsen as the surrogate head of a crime family trying to go straight, drew 101,795 D-FW viewers in the 8 p.m. hour. It had the misfortune to collide with the last half-hour of NBC's U.S. Open golf tournament coverage, which teed up 312,179 viewers from 8 to 8:30 p.m. Scoundrels then prevailed from 8:30 to 9 p.m. against a batch of repeats.
Golf also led the way with advertiser-coveted 18-to-49-year-olds. From 8:30 to 9 p.m., Scoundrels fell to a close third behind Fox's American Dad rerun and a fill-in half-hour of NBC's Minute to Win It.
At 9 p.m., ABC's new vampire entry, The Gates, moved up to 142,512 total viewers, running just a bit behind CBS' Cold Case reprise (149,299 viewers). But The Gates placed first with 18-to-49-year-olds.
Saturday's U.S. Open coverage which stretched from mid-afternoon all the way through prime-time, gave NBC the day's biggest overall audience from 3 to 10 p.m. Ratings peaked at 176,444 total viewers between 9:45 and 10 p.m.
In Friday's Nielsens, ESPN's morning World Cup match between the U.S. and Slovenia averaged 115,367 viewers. TXA21's Friday Night Baseball game, with the red-hot, first-place Texas Rangers beating Houston, had 95,008 viewers. The night's biggest draw, CBS' new 8 p.m. episode of the crime series Flashpoint, had 162,871 viewers. But NBC's Friday Night Lights lured prime-time's largest number of 18-to-49-year-olds while also winning its 7 p.m. slot in total viewers.
In Friday local news derby results, WFAA8 took the golds at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 had the 6 a.m. edge in total viewers and tied WFAA8 for the top spot with 25-to-54-year-olds.
Fox4 ran the table at 6 p.m., won at 5 p.m. in the 25-to-54 age range and tied WFAA8 at the earlier hour for first place in total viewers.
|