Local Nielsen ratings snapshot (Mon., Aug. 31) -- country-fried ratings for ABC (mmm, good)
09/01/09 02:06 PM
By ED BARK
ABC twanged its magic twanger Monday, sweeping the prime-time ratings with three hours of hard-drivin' country.
The CMA Music Festival: Country's Night to Rock averaged 205,933 D-FW viewers to narrowly outpoint ESPN's competing Monday Night Football pre-season game (199,290 viewers), starring Brett Favre at QB for the (say it ain't so) Minnesota Vikings.
But if Country's Night to Rock got the ring in total viewers, it got the finger from advertiser-craved 18-to-49-year-olds. Football beat it in that measurement, as did NBC's 9 p.m. edition of Dateline and CBS' 7:30 p.m. repeat of How I Met Your Mother.
In local news derby results, WFAA8 capitalized on ABC's overall big night by cruising to victory at 10 p.m. in both total viewers and 25-to-54-year-olds, the primary advertiser target audience for news programming. Its total viewer count -- 245,791 -- was Monday's largest.
The golds were split at 6 a.m., with NBC5 winning in total viewers and Fox4 topping the charts with 25-to-54-year-olds. WFAA8's big wins at 10 p.m. were offset by a fourth place finish in total viewers and a third-place tie with CBS11 among 25-to-54-year-olds.
Fox4 swept the 5 p.m. news competitions by comfy margins and also won at 6 p.m. with 25-to-54-year-olds for the seventh straight weekday. WFAA8 took first at 6 p.m. in total viewers.
ABC twanged its magic twanger Monday, sweeping the prime-time ratings with three hours of hard-drivin' country.
The CMA Music Festival: Country's Night to Rock averaged 205,933 D-FW viewers to narrowly outpoint ESPN's competing Monday Night Football pre-season game (199,290 viewers), starring Brett Favre at QB for the (say it ain't so) Minnesota Vikings.
But if Country's Night to Rock got the ring in total viewers, it got the finger from advertiser-craved 18-to-49-year-olds. Football beat it in that measurement, as did NBC's 9 p.m. edition of Dateline and CBS' 7:30 p.m. repeat of How I Met Your Mother.
In local news derby results, WFAA8 capitalized on ABC's overall big night by cruising to victory at 10 p.m. in both total viewers and 25-to-54-year-olds, the primary advertiser target audience for news programming. Its total viewer count -- 245,791 -- was Monday's largest.
The golds were split at 6 a.m., with NBC5 winning in total viewers and Fox4 topping the charts with 25-to-54-year-olds. WFAA8's big wins at 10 p.m. were offset by a fourth place finish in total viewers and a third-place tie with CBS11 among 25-to-54-year-olds.
Fox4 swept the 5 p.m. news competitions by comfy margins and also won at 6 p.m. with 25-to-54-year-olds for the seventh straight weekday. WFAA8 took first at 6 p.m. in total viewers.
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