Local Nielsen ratings snapshot (Thurs., Aug. 27) -- throwaway pre-season football game runs up prime-time score
08/28/09 10:24 AM
By ED BARK
No matter how meaningless or boring the game, pro football just can't be beat in D-FW.
So Miami's less than scintillating 10-6 win over Tampa Bay ruled the prime-time roost Thursday, averaging 239,148 viewers on Fox while also drawing the lion's share of advertiser-coveted 18-to-49-year-olds.
The next biggest attraction, CBS' 9 p.m. repeat of The Mentalist, had 166,075 total viewers but drew barely one-fourth as many 18-to-49-year-olds in that hour.
ABC again played dead with twin reruns of Grey's Anatomy and a Private Practice chaser. The "audience" for the latter rerun -- 39,858 total viewers -- put WFAA8's 10 p.m. newscast in another quarry-sized hole. It almost dug out, trampolining to 199,290 viewers in finishing a close second to CBS11 (212,576 viewers), which also improved on its lead-in audience.
WFAA8 prevailed at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. In that key measurement, CBS11 slid to fourth place despite again upping its audience from the Mentalist lead-in.
NBC5 again ran the table at 6 a.m., notching a pair of wins for the fifth straight weekday. The Peacock also swept the 5 p.m. Nielsens, where WFAA8's woes continued. The ABC station ran an out-of-the-money fourth in both ratings measurements.
WFAA8 rebounded at 6 p.m. with a win in total viewers. But Fox4 notched its fifth straight weekday win with 25-to-54-year-olds.
In daytime action, the Rangers' impressive afternoon road victory against the Yankees played to a largely empty house, averaging just 33,125 total viewers on Fox Sports Southwest. It was outdrawn by several daytime soaps.
No matter how meaningless or boring the game, pro football just can't be beat in D-FW.
So Miami's less than scintillating 10-6 win over Tampa Bay ruled the prime-time roost Thursday, averaging 239,148 viewers on Fox while also drawing the lion's share of advertiser-coveted 18-to-49-year-olds.
The next biggest attraction, CBS' 9 p.m. repeat of The Mentalist, had 166,075 total viewers but drew barely one-fourth as many 18-to-49-year-olds in that hour.
ABC again played dead with twin reruns of Grey's Anatomy and a Private Practice chaser. The "audience" for the latter rerun -- 39,858 total viewers -- put WFAA8's 10 p.m. newscast in another quarry-sized hole. It almost dug out, trampolining to 199,290 viewers in finishing a close second to CBS11 (212,576 viewers), which also improved on its lead-in audience.
WFAA8 prevailed at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. In that key measurement, CBS11 slid to fourth place despite again upping its audience from the Mentalist lead-in.
NBC5 again ran the table at 6 a.m., notching a pair of wins for the fifth straight weekday. The Peacock also swept the 5 p.m. Nielsens, where WFAA8's woes continued. The ABC station ran an out-of-the-money fourth in both ratings measurements.
WFAA8 rebounded at 6 p.m. with a win in total viewers. But Fox4 notched its fifth straight weekday win with 25-to-54-year-olds.
In daytime action, the Rangers' impressive afternoon road victory against the Yankees played to a largely empty house, averaging just 33,125 total viewers on Fox Sports Southwest. It was outdrawn by several daytime soaps.
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