Local Nielsen ratings snapshot (Mon., April 27) -- everybody's a winner in local news derby
04/28/09 08:57 AM
By ED BARK
It's not often that all four major TV news providers get to wear a crown of some sort.
Monday was one of those days, though. On the third weekday of the ongoing May "sweeps," Fox4, NBC5, WFAA8 and CBS11 each had a piece of the pie.
WFAA8 again won at 10 p.m. in total D-FW viewers, drawing 305,578 to edge CBS11 (285,649).
CBS11 rebounded to run first at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. It had 145,694 viewers in that age range compared to runnerup WFAA8's 118,377.
The spoils also were split at 6 a.m. NBC5 won in total viewers with 146,146, holding off second place Fox4 (132,860). Those results were reversed among 25-to-54-year-olds, where Fox4 had 97,130 to NBC5's 88,027. The 7 to 9 a.m. portion of Fox4's Good Day again ran the table, handily beating the three competing network morning shows.
WFAA8 swept the 6 p.m. competitions and also won at 5 p.m. in total viewers. Fox4 had the 5 p.m. gold in the 25-to-54 age range.
In prime-time, another 90-minute edition of ABC's Dancing with the Stars again was Monday's most-watched attraction with 398,580 total viewers from 7 to 8:30 p.m.
CBS won the closing 90 minutes of prime-time with a combo of Rules of Engagement (279,006 viewers) and CSI: Miami (352,079 viewers).
CBS swept the night, however, among advertiser-coveted 18-to-49-year-olds, the key audience for entertainment programming. The network's sitcom trio of The Big Bang Theory, How I Met Your Mother and Two and a Half Men all outdrew Dancing before Rules of Engagement and CSI: Miami continued the dominance.
It's not often that all four major TV news providers get to wear a crown of some sort.
Monday was one of those days, though. On the third weekday of the ongoing May "sweeps," Fox4, NBC5, WFAA8 and CBS11 each had a piece of the pie.
WFAA8 again won at 10 p.m. in total D-FW viewers, drawing 305,578 to edge CBS11 (285,649).
CBS11 rebounded to run first at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. It had 145,694 viewers in that age range compared to runnerup WFAA8's 118,377.
The spoils also were split at 6 a.m. NBC5 won in total viewers with 146,146, holding off second place Fox4 (132,860). Those results were reversed among 25-to-54-year-olds, where Fox4 had 97,130 to NBC5's 88,027. The 7 to 9 a.m. portion of Fox4's Good Day again ran the table, handily beating the three competing network morning shows.
WFAA8 swept the 6 p.m. competitions and also won at 5 p.m. in total viewers. Fox4 had the 5 p.m. gold in the 25-to-54 age range.
In prime-time, another 90-minute edition of ABC's Dancing with the Stars again was Monday's most-watched attraction with 398,580 total viewers from 7 to 8:30 p.m.
CBS won the closing 90 minutes of prime-time with a combo of Rules of Engagement (279,006 viewers) and CSI: Miami (352,079 viewers).
CBS swept the night, however, among advertiser-coveted 18-to-49-year-olds, the key audience for entertainment programming. The network's sitcom trio of The Big Bang Theory, How I Met Your Mother and Two and a Half Men all outdrew Dancing before Rules of Engagement and CSI: Miami continued the dominance.
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