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Local Nielsen ratings snapshot (Wed., July 22) -- latest Obama-thon draws healthy crowd

By ED BARK
President Obama's latest prime-time press conference, shown on an array of broadcast and cable networks, did decent business in D-FW Wednesday night.

Still, Fox's first hour of So You Think You Can Dance won the 7 p.m. hour among advertiser-courted 18-to-49-year-olds while running second opposite the president in total viewers.

Here's the Obama press conference breakdown among the networks for which local ratings are available:

NBC -- 146, 146 total viewers
CBS -- 112,931
ABC -- 99,645
Fox News Channel -- 59,787
CNN -- 39,858
MSNBC -- 19,929
PBS/CNBC -- 6,643 each

So You Think You Can Dance had 119,574 total viewers opposite the president, 61,582 of them in the 18-to-49 age range. Obama's best showing with 18-to-49-year-olds came on NBC, where he drew 58,342.

The second hour of Dance then got trounced in both ratings measurements by NBC's Susan Boyle-infused America's Got Talent, the night's biggest draw with 219,219 total viewers at 8 p.m. CBS took the 9 p.m. hour with a repeat of CSI: NY (139,503 viewers).

In local news derby results, WFAA8 ran first at 10 p.m. in total viewers, but CBS11 claimed the top spot among 25-to-54-year-olds, the key advertiser target audience for news programming.

NBC5 resumed its winning ways with two golds at 6 a.m. while WFAA8 ran the table at 6 p.m.

The 5 p.m. spoils were shared by NBC5 in total viewers and WFAA8 in the 25-to-54 demographic.

The Texas Rangers' invigorating home sweep against Boston averaged a nice-sized 146,146 total viewers on Fox Sports Southwest. The 9 to 10 p.m. portion of the game, which ended at 10:08 p.m., handily outdrew all competing programming with 179,361 viewers.
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