Local Nielsen ratings snapshot (Mon., Feb. 28) -- declining fortunes for CBS' prime-time lineup
03/01/11 11:13 AM
By ED BARK
Another Charlie Sheen-induced Two and a Half Men repeat certainly didn't help CBS' cause Monday night. At least not in D-FW.
The network's usually potent prime-time lineup, sagging in its midsection with an 8 p.m. Two and a Half Men do-over, fell to third place overall behind competing attractions on Fox and ABC.
Fox's House paced the 7 p.m. hour with 277,028 viewers, beating the first hour of ABC's The Bachelor (214,697) and the CBS combo of How I Met Your Mother (186,994) and Mad Love (145,440), which also trailed the second half-hour of NBC's new Chuck (152,365).
At 8 p.m., the second hour of The Bachelor (290,879 viewers) edged Fox's The Chicago Code (283,954), with Two and a Half (207,771) and Mike & Molly (228,548) taking the bronze.
ABC's Castle won at 9 p.m. with 263,177 viewers while CBS' Hawaii Five-0 rerun fell to fourth among the Big Four broadcast networks with 173,143 viewers.
CBS likewise took a whipping among advertiser-coveted 18-to-49-year-olds. Two and a Half ran a very distant fourth with 65,812 viewers in this key demographic compared to the The Bachelor's 184,274. Even the first half-hour of The CW's Gossip Girl outdrew CBS.
(Nationally, Two and a Half ran first in total viewers Monday with a paper-thin margin over The Bachelor but fell to second with 18-to-49-year-olds.)
CBS' most recent new episode of Two and a Half, which aired two Mondays ago, won its time period locally in both ratings measurements with 339,359 total D-FW viewers and 118,462 in the 18-to-49 age range.
In local news derby results, CBS11 had intended to "throw out" the ratings for its 10 p.m. newscast by re-titling it as a heavily promoted "Crisis in the Classroom" special. But the station belatedly reconsidered and instead threw in a couple of "Breaking News" briefs at the top of the hour while also sprinkling the mid-section of the special with weather and sports blips.
So the newscast in fact counted in the final February "sweeps" averages, news director Adrienne Roark confirmed Tuesday after saying Sunday that it wouldn't. And it didn't do particularly well, running third in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming on most stations. NBC5 took first in both ratings measurements, with WFAA8 second in total viewers and Fox4 the runner-up with 25-to-54-year-olds.
CBS11 has no worries, though. With just two weeknights remaining in the sweeps, the station has first place locked up in both measurements barring cataclysmic ratings shortfalls on Tuesday and Wednesday.
Fox4 continued to cruise at 6 a.m. with twin wins over arch rival NBC5.
CBS11 took first place at 6 p.m. in total viewers but WFAA8 had the edge among 25-to-54-year-olds.
The 5 p.m. spoils were split between WFAA8 in total viewers and Fox4 in the 25-to-54 measurement.
Another Charlie Sheen-induced Two and a Half Men repeat certainly didn't help CBS' cause Monday night. At least not in D-FW.
The network's usually potent prime-time lineup, sagging in its midsection with an 8 p.m. Two and a Half Men do-over, fell to third place overall behind competing attractions on Fox and ABC.
Fox's House paced the 7 p.m. hour with 277,028 viewers, beating the first hour of ABC's The Bachelor (214,697) and the CBS combo of How I Met Your Mother (186,994) and Mad Love (145,440), which also trailed the second half-hour of NBC's new Chuck (152,365).
At 8 p.m., the second hour of The Bachelor (290,879 viewers) edged Fox's The Chicago Code (283,954), with Two and a Half (207,771) and Mike & Molly (228,548) taking the bronze.
ABC's Castle won at 9 p.m. with 263,177 viewers while CBS' Hawaii Five-0 rerun fell to fourth among the Big Four broadcast networks with 173,143 viewers.
CBS likewise took a whipping among advertiser-coveted 18-to-49-year-olds. Two and a Half ran a very distant fourth with 65,812 viewers in this key demographic compared to the The Bachelor's 184,274. Even the first half-hour of The CW's Gossip Girl outdrew CBS.
(Nationally, Two and a Half ran first in total viewers Monday with a paper-thin margin over The Bachelor but fell to second with 18-to-49-year-olds.)
CBS' most recent new episode of Two and a Half, which aired two Mondays ago, won its time period locally in both ratings measurements with 339,359 total D-FW viewers and 118,462 in the 18-to-49 age range.
In local news derby results, CBS11 had intended to "throw out" the ratings for its 10 p.m. newscast by re-titling it as a heavily promoted "Crisis in the Classroom" special. But the station belatedly reconsidered and instead threw in a couple of "Breaking News" briefs at the top of the hour while also sprinkling the mid-section of the special with weather and sports blips.
So the newscast in fact counted in the final February "sweeps" averages, news director Adrienne Roark confirmed Tuesday after saying Sunday that it wouldn't. And it didn't do particularly well, running third in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming on most stations. NBC5 took first in both ratings measurements, with WFAA8 second in total viewers and Fox4 the runner-up with 25-to-54-year-olds.
CBS11 has no worries, though. With just two weeknights remaining in the sweeps, the station has first place locked up in both measurements barring cataclysmic ratings shortfalls on Tuesday and Wednesday.
Fox4 continued to cruise at 6 a.m. with twin wins over arch rival NBC5.
CBS11 took first place at 6 p.m. in total viewers but WFAA8 had the edge among 25-to-54-year-olds.
The 5 p.m. spoils were split between WFAA8 in total viewers and Fox4 in the 25-to-54 measurement.
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