Local Nielsen ratings snapshot (Wed., Feb. 4) -- prime-time sweep for Fox
02/05/09 12:30 PM
By ED BARK
American Idol and Fox's newest hit, Lie to Me, cruised to easy wins Wednesday before Fox4's 9 p.m. local newscast outdrew all comers in the last hour of prime-time.
Idol as usual primed the pump, amassing 591,224 D-FW viewers while also dominating the 7 p.m. Nielsens among advertiser-craved 18-to-49-year-olds.
Lie to Me dipped to 332,150 viewers in the 8 p.m. hour, but still coasted opposite the return of NBC's Life (219,219), Katie Couric's All Access pre-Grammy Awards special on CBS (186,004) and a new episode of ABC's Lost (172,718). It was the same order of finish with 18-to-49-year-olds, which is dispiriting news for Lost in the country's fifth-largest TV market.
Fox4's 9 p.m. newscast then had enough punch to win that slot with 245,791 viewers. CBS' CSI:NY repeat, the last hour of TXA21's Dallas Mavericks game, NBC's Law & Order and ABC's Life on Mars trailed in that order. The news also won among 18-to-49-year-olds, where Mars again lagged in fifth.
In Wednesday's four-way local newscast faceoffs, WFAA8 overcame ABC's skimpy lead-in to win at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 ran the table at both 6 a.m. and 5 p.m., with WFAA8 doing likewise at 6 p.m.
American Idol and Fox's newest hit, Lie to Me, cruised to easy wins Wednesday before Fox4's 9 p.m. local newscast outdrew all comers in the last hour of prime-time.
Idol as usual primed the pump, amassing 591,224 D-FW viewers while also dominating the 7 p.m. Nielsens among advertiser-craved 18-to-49-year-olds.
Lie to Me dipped to 332,150 viewers in the 8 p.m. hour, but still coasted opposite the return of NBC's Life (219,219), Katie Couric's All Access pre-Grammy Awards special on CBS (186,004) and a new episode of ABC's Lost (172,718). It was the same order of finish with 18-to-49-year-olds, which is dispiriting news for Lost in the country's fifth-largest TV market.
Fox4's 9 p.m. newscast then had enough punch to win that slot with 245,791 viewers. CBS' CSI:NY repeat, the last hour of TXA21's Dallas Mavericks game, NBC's Law & Order and ABC's Life on Mars trailed in that order. The news also won among 18-to-49-year-olds, where Mars again lagged in fifth.
In Wednesday's four-way local newscast faceoffs, WFAA8 overcame ABC's skimpy lead-in to win at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 ran the table at both 6 a.m. and 5 p.m., with WFAA8 doing likewise at 6 p.m.
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