Local Nielsen ratings snapshot (Thurs., Sept. 2) -- Cowboys eclipse all competition
09/03/10 11:40 AM
By ED BARK
The Dallas Cowboys' final pre-season game, a last-second 27-25 home win over Miami, annihilated everything else in sight Thursday night. So what else is new?
The CBS11 telecast, which ran until 10:10 p.m., averaged 583,622 D-FW viewers. Its strongest competition, ABC's first-year Rookie Blue series, had 135,726 viewers in the 8 p.m. hour.
From start to finish, Cowboys-Dolphins had more viewers than the combined audience for programming on ABC, NBC, Fox and TXA21, where CBS programming went to die. Even Big Brother 12, the network's biggest hit of the summer, had a hard time coming up for air. The 7 to 8 p.m. showing had 122,153 viewers before repeats of CSI: Crime Scene Investigation and The Mentalist respectively fell to 74,649 and 54,290 viewers.
In local news derby results, WFAA8 won a downsized three-way competition at 10 p.m. with 128,940 viewers. But Fox4 prevailed for the second straight night among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 also took both competitions at 6 a.m. and added a 5 p.m. win in total viewers. WFAA8 ran the table at 6 p.m. in a three-way competition that left CBS11 on the sidelines with its one-hour Countdown to Kickoff special. In the first half-hour at least, even the Cowboys weren't invincible, running third to the newscasts on WFAA8 and NBC5 in total viewers and falling to fourth with 25-to-54-year-olds.
The Dallas Cowboys' final pre-season game, a last-second 27-25 home win over Miami, annihilated everything else in sight Thursday night. So what else is new?
The CBS11 telecast, which ran until 10:10 p.m., averaged 583,622 D-FW viewers. Its strongest competition, ABC's first-year Rookie Blue series, had 135,726 viewers in the 8 p.m. hour.
From start to finish, Cowboys-Dolphins had more viewers than the combined audience for programming on ABC, NBC, Fox and TXA21, where CBS programming went to die. Even Big Brother 12, the network's biggest hit of the summer, had a hard time coming up for air. The 7 to 8 p.m. showing had 122,153 viewers before repeats of CSI: Crime Scene Investigation and The Mentalist respectively fell to 74,649 and 54,290 viewers.
In local news derby results, WFAA8 won a downsized three-way competition at 10 p.m. with 128,940 viewers. But Fox4 prevailed for the second straight night among 25-to-54-year-olds, the main advertiser target audience for news programming on most stations.
Fox4 also took both competitions at 6 a.m. and added a 5 p.m. win in total viewers. WFAA8 ran the table at 6 p.m. in a three-way competition that left CBS11 on the sidelines with its one-hour Countdown to Kickoff special. In the first half-hour at least, even the Cowboys weren't invincible, running third to the newscasts on WFAA8 and NBC5 in total viewers and falling to fourth with 25-to-54-year-olds.
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