Local Nielsen ratings snapshot (Mon., July 13) -- home run derby a hit on ESPN despite taking forever
07/14/09 11:53 AM
By ED BARK
The All-Star game's annual home derby, which really needs to be downsized, came up big on ESPN Monday night.
Brewer first baseman Prince Fielder's eventual win over the Texas Rangers' Nelson Cruz averaged a symmetrical 146,146 D-FW viewers despite lasting roughly as long as an average baseball game. That made it the runnerup to ABC's The Bachelorette (166,075 viewers) from 7 to 9 p.m. and to CBS' CSI: Miami repeat (186,004 viewers) in the 9 p.m. hour.
But the derby swept the field among advertiser-coveted 18-to-49-year-olds, which should make the lords of Major League Baseball very, very happy. Overall, the home run extravaganza averaged 87,512 viewers in this key audience demographic.
In Monday's local news derby, WFAA8 prevented a rare double grand slam by NBC5 with wins at 10 p.m. in both total viewers and 25-to-54-yer-olds, the main advertiser target audience for news programming.
The Peacock otherwise crowed at 6 a.m. and at 5 and 6 p.m., running the table in all three time slots.
Fox4's Good Day, still presumably looking for departed co-anchor Megan Henderson's replacement, limped in third at 6 a.m. in both ratings measurements. But the 7 to 9 a.m. portion of the program then recovered to outdraw the three network morning shows, with NBC's Today taking the silver.
"The 33's" newscast continued to struggle in the 9 p.m. hour, where on many nights it's basically a place-setter for the station's far more popular 10 p.m. Family Guy repeats.
On Monday, the news had 13,286 total viewers, with Family Guy then drawing 73,073 viewers. It didn't get any better with 18-to-49-year-olds. Just 6,482 viewers in this age range watched the news before 45,377 made time for Family Guy.
The All-Star game's annual home derby, which really needs to be downsized, came up big on ESPN Monday night.
Brewer first baseman Prince Fielder's eventual win over the Texas Rangers' Nelson Cruz averaged a symmetrical 146,146 D-FW viewers despite lasting roughly as long as an average baseball game. That made it the runnerup to ABC's The Bachelorette (166,075 viewers) from 7 to 9 p.m. and to CBS' CSI: Miami repeat (186,004 viewers) in the 9 p.m. hour.
But the derby swept the field among advertiser-coveted 18-to-49-year-olds, which should make the lords of Major League Baseball very, very happy. Overall, the home run extravaganza averaged 87,512 viewers in this key audience demographic.
In Monday's local news derby, WFAA8 prevented a rare double grand slam by NBC5 with wins at 10 p.m. in both total viewers and 25-to-54-yer-olds, the main advertiser target audience for news programming.
The Peacock otherwise crowed at 6 a.m. and at 5 and 6 p.m., running the table in all three time slots.
Fox4's Good Day, still presumably looking for departed co-anchor Megan Henderson's replacement, limped in third at 6 a.m. in both ratings measurements. But the 7 to 9 a.m. portion of the program then recovered to outdraw the three network morning shows, with NBC's Today taking the silver.
"The 33's" newscast continued to struggle in the 9 p.m. hour, where on many nights it's basically a place-setter for the station's far more popular 10 p.m. Family Guy repeats.
On Monday, the news had 13,286 total viewers, with Family Guy then drawing 73,073 viewers. It didn't get any better with 18-to-49-year-olds. Just 6,482 viewers in this age range watched the news before 45,377 made time for Family Guy.
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