Local Nielsen ratings snapshot (Mon., Jan. 22)
01/23/07 11:24 AM
By ED BARK
Heroes continued to perform heroically for NBC after a lengthy hiatus while D-FW audiences for Fox's 24 and Prison Break were perplexingly low.
The Peacock's breakout freshman hit drew 247,520 homes to win its 8 to 9 p.m. slot opposite CBS' runnerup comedy combo of Two and a Half Men and Old Christine and third-place 24. But Heroes was more impressive among advertiser-craved 18-to-49-year-olds while 24 lagged behind even ABC's Supernanny. Here's a telescoped look at how the shows played locally with this key demographic:
Heroes -- 201,000 (6.7 Nielsen rating)
Two and a Half Men -- 144,000 (4.8 rating)
Old Christine -- 102,000 (3.4 rating)
Supernanny -- 96,000 (3.2 rating)
24 -- 90,000 (3.0 rating)
The lackluster showing in D-FW doesn't reflect national ratings for 24, which had a much stronger 5.4 rating among 18-to-49-year-olds in its first faceoff against Heroes (6.5 rating).
Prison Break also is lagging well behind the national average despite being filmed in North Texas this season. Its return to Fox Monday night ran a dismal fifth with 18-to-49-year-olds with a 1.5 rating in that demographic. Nationally, Prison Break pulled a 4.2 rating in the 18-to-49 demo, its highest of the season.
Heroes was Monday's most-watched show with 18-to-49-year-olds, but the total homes crown went to CBS' CSI: Miami (345,100). That squelched competition from new episodes of ABC's What About Brian (128,250 homes) and NBC's Studio 60 on the Sunset Strip (119,000).
Belo8 had a big day on the local news front, sweeping the 6 a.m., and the 5, 6 and 10 p.m. competitions among 25-to-54-year-olds, the key advertiser target audience for news programming. The ABC station also won in homes at 5, 6 and 10 p.m., with NBC5 prevailing at 6 a.m.
Heroes continued to perform heroically for NBC after a lengthy hiatus while D-FW audiences for Fox's 24 and Prison Break were perplexingly low.
The Peacock's breakout freshman hit drew 247,520 homes to win its 8 to 9 p.m. slot opposite CBS' runnerup comedy combo of Two and a Half Men and Old Christine and third-place 24. But Heroes was more impressive among advertiser-craved 18-to-49-year-olds while 24 lagged behind even ABC's Supernanny. Here's a telescoped look at how the shows played locally with this key demographic:
Heroes -- 201,000 (6.7 Nielsen rating)
Two and a Half Men -- 144,000 (4.8 rating)
Old Christine -- 102,000 (3.4 rating)
Supernanny -- 96,000 (3.2 rating)
24 -- 90,000 (3.0 rating)
The lackluster showing in D-FW doesn't reflect national ratings for 24, which had a much stronger 5.4 rating among 18-to-49-year-olds in its first faceoff against Heroes (6.5 rating).
Prison Break also is lagging well behind the national average despite being filmed in North Texas this season. Its return to Fox Monday night ran a dismal fifth with 18-to-49-year-olds with a 1.5 rating in that demographic. Nationally, Prison Break pulled a 4.2 rating in the 18-to-49 demo, its highest of the season.
Heroes was Monday's most-watched show with 18-to-49-year-olds, but the total homes crown went to CBS' CSI: Miami (345,100). That squelched competition from new episodes of ABC's What About Brian (128,250 homes) and NBC's Studio 60 on the Sunset Strip (119,000).
Belo8 had a big day on the local news front, sweeping the 6 a.m., and the 5, 6 and 10 p.m. competitions among 25-to-54-year-olds, the key advertiser target audience for news programming. The ABC station also won in homes at 5, 6 and 10 p.m., with NBC5 prevailing at 6 a.m.
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