powered by FreeFind

Apple iTunes

Archives

Local Nielsen ratings snapshot (Wed., Sept. 11) -- AGT and Fox4's 9 p.m. news take the prime-time golds

By ED BARK
@unclebarkycom on Twitter
Wednesday’s results edition of NBC’s America’s Got Talent replicated Tuesday’s down-the-stretch performance show by topping all prime-time programming in total viewers.

AGT weighed in with 253,055 D-FW viewers, with Fox4’s 9 p.m. local newscast again the night’s runner-up with 168,703. But the news won by a comfy margin with advertiser-prized 18-to-49-year-olds, drawing 66,422 to AGT’s second place 51,326.

Here are Wednesday’s four-way local news derby results.

Fox4 swept the 10 p.m. and 6 a.m. competitions in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming). Reflecting the turbulent nature of this summer’s early morning ratings, CBS11 popped up to a solid second place among 25-to-54-year-olds while Tuesday’s winner, WFAA8, fell to third.

NBC5 ran first at 6 p.m. in total viewers and Fox4 took the 25-to-54-year-old gold.

At 5 p.m., Fox4, NBC5 and WFAA8 tied for the lead in total viewers, but Fox4 again had the 25-to-54 spoils to itself.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Mon.-Tues., Sept. 9-10) -- singin', dancin', football

By ED BARK
@unclebarkycom on Twitter
Nearing another climax and with five finalists remaining, NBC’s America’s Got Talent again paced Tuesday’s prime-time pack -- although not that imposingly.

AGT’s latest two-hour bloc led all prime-time programming with 274,143 total D-FW viewers. That’s a ratings deflation from days of yore, when the show got much closer to audiences of half a million. But AGT also triumphed with advertiser-prized 18-to-49-year-olds, drawing 72,461 of ‘em after losing last week to ABC’s competing Bachelor In Paradise.

Fox4’s 9 p.m. local newscast then took that hour in both measurements, with 182,762 total viewers and 54,346 in the 18-to-49 realm.

Monday’s across-the-board prime-time leaders were ESPN’s season-opening pair of Monday Night Football games. The New Orleans Saints-Houston Texans thriller crushed it with an average of 463,934 total viewers before the Oakland Raiders-Denver Broncos matchup drew 295,231. Both games likewise won easily with 18-to-49ers.

Fox4’s 9 p.m. newscast was the runner-up draw opposite football with 161,674 total viewers.

Here are the four-way local news derby results for Monday and Tuesday.

Monday -- WFAA8 won in total viewers at 10 p.m. while Fox4 was tops with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 added a 6 a.m. sweep and also won at 5 and 6 p.m. with 25-to-54-year-olds. NBC5 broke through with the most total viewers at 5 p.m. and WFAA8 ran first in that measurement at 6 p.m.

Tuesday -- NBC5 took the 10 p.m. gold in total viewers and Fox4 won again with 25-to-54-year-olds.

At 6 a.m., Fox4 ran first in total viewers, but WFAA8 rose up to take the 25-to-54-year-old crown.

Fox4 repeated its 5 and 6 p.m. wins with 25-to-54-year-olds. WFAA8 won in total viewers at 5 p.m. and shared the 6 p.m. lead in that measurement with NBC5.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Fri.-Sun., Sept. 6-8) -- Cowboys spank Giants, blow past last year's season opener numbers

By ED BARK
@unclebarkycom on Twitter
The Dallas Cowboys’ 35-17 demolition of the visiting New York Giants kicked off their 2019 season and jump-started the ratings compared to last year’s dismal debut.

Airing from mid-afternoon to early evening on Fox, Cowboys-Giants averaged 1,377,743 D-FW viewers and 564,590 in the advertiser-coveted 18-to-49-year-old age range.

It’s a significant bump from last September’s 16-8 road loss at Carolina, which drew 1,132,414 total viewers and 483,693 in the 18-to-49 realm. That one also aired on Fox.

Two seasons ago, though, the Cowboys’ 19-3 Game One domination of the Giants easily exceeded both of these games with 1,635,998 total viewers and 715,183 of the 18-to-49 persuasion. Playing on NBC’s Sunday Night Football main stage always helps in the ratings game.

This season’s first SNF attraction, the New England Patriots vs the Pittsburgh Paper Dolls (Steelers), was hurt by the defending Super Bowl champion’s utter domination in a 33-3 blowout that wasn’t that close. Ratings sagged as the night wore on, leaving New England-Pittsburgh with an overall average of 562,344 total viewers and 289,843 in the 18-to-49 motherlode.

The least-watched NFL opener of the day, CBS’s early afternoon presentation of the Kansas City Chiefs-Jacksonville Jaguars game, had 281,172 total viewers.

On Saturday night, ABC let loose with the marquee college football game of the day, LSU vs Texas. The Tigers’ 45-38 win over the Longhorns in Austin ran until 10:30 p.m. and pulled in 492,051 total viewers. That fell well short of NBC’s Thursday night NFL kickoff game in which the Green Bay Packers prevailed 10-3 over the Chicago Bears. Despite the lack of offensive fireworks, Packers-Bears drew 625,608 total viewers.

Earlier Saturday on ABC, No. 1-ranked Clemson’s 24-10 win over Texas A&M averaged 344,436 total viewers.

Friday’s prime-time entertainment menu went uneaten in comparison to pro or college football. The top draw in total viewers, CBS’ 7 p.m. repeat of Hawaii Five-0, had 119,498 of ‘em while NBC’s two-hour American Ninja Warrior reprise led among 18-to-49ers (27,173).

Here are Friday’s local news derby results.

WFAA8 won at 10 p.m. in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 likewise swept the 6 a.m. competitions. At 6 p.m., WFAA8 led in total viewers while sharing the 25-to-54 top spot with Fox4.

The 5 p.m. golds went to NBC5 in total viewers and Fox4 in the 25-to-54 demographic.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Wed.-Thurs., Sept. 4-5) -- Packers-Bears run up the score, although not on the field

By ED BARK
@unclebarkycom on Twitter
The NFL’s 100th season came into play Thursday night, with the valiant and no longer defenseless Green Bay Packers grinding out a 10-3 win over the arch rival Chicago Bears on their home field.

Ratings-wise, though, NBC’s telecast ran wild with 625,608 D-FW viewers and 332,112 within the advertiser-coveted 18-to-49-year-old age range. That’s better than 50 percent of the audience in the latter key demographic. Dallas Cowboys games very seldom score that well percentage-wise, although the overall audience almost always tops one million viewers locally.

WFAA8 countered with its homegrown “Thursday Night Lights” telecast of the high school football game between Plano and visiting El Paso Eastwood. WFAA8’s laudable effort came after a lone gunman opened fire in an El Paso Walmart and killed 22 people on Aug. 3rd. But opposite Packers-Bears, the audience just wasn’t there. Plano-El Paso averaged 70,293 total viewers and just 12,077 in the key 18-to-49 demographic. The game also ran behind CBS’ competing Big Brother and Fox4’s 9 p.m. local newscast in both ratings measurements.

Wednesday’s overall prime-time pacesetter, NBC’s 7 p.m. hour of America’s Got Talent, drew 210,879 total viewers while the Peacock’s Songland and Fox’s Masterchef tied for the 18-to-49 lead with 42,269 apiece.

Here are the four-way local news derby results for Wednesday and Thursday.

Wednesday -- WFAA8 won at 10 p.m. in total viewers, but Fox4 nipped NBC5 for the top spot with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and added 5 and 6 p.m. firsts among 25-to-54-year-olds. NBC5 had the most total viewers at 5 p.m. and WFAA8 topped that measurement at 6 p.m.

Odd and/or intriguing things continue to happen in the early mornings, at least where the three also-rans are concerned. Among 25-to-54-year-olds, longtime doormat CBS11 ran second for the second consecutive weekday while WFAA8 again fell to fourth.

Thursday -- NBC5 and WFAA8 both fell out of the 10 p.m. mix due to football run-overs. In a two-way race, CBS11 drew the most total viewers and Fox4 prevailed with 25-to-54-year-olds.

Fox4 as usual ran the table at 6 a.m., with WFAA8 and CBS11 tying for third among 25-to-54-year-olds behind NBC5.

The Peacock won at both 5 and 6 p.m. in total viewers while Fox4 took the 25-to-54 golds at both hours.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Tues., Sept. 3) -- AGT is still tops overall

By ED BARK
@unclebarkycom on Twitter
Summer’s biggest overall draw -- yet again -- topped Tuesday’s prime-time Nielsens with another domination of the 7 to 9 p.m. slot.

NBC’s America’s Got Talent, winding down its latest season, pulled in 246,026 D-FW viewers before Fox4’s 9 p.m. local newscast handily won its hour with 196,820.

As usual, though, AGT skewed too old to win with advertiser-coveted 18-to-49-year-olds. ABC’s competing Bachelor in Paradise took the top spot among those viewers with 54,346, edging AGT’s 51,326. The Peacock’s Bring the Funny then won the 9 p.m. slot with 48,307 viewers in the 18-to-49 realm.

Here are Tuesday’s four-way local news derby results.

Fox4 had a big day, sweeping the 6 a.m. and 10 p.m. competitions in both total viewers and among 25-to-54-year-olds (main advertiser target audience for news programming). The station also drew the most 25-to-54-year-olds at 5 and 6 p.m. while NBC5 ran first during those hours in total viewers.

At 6 a.m., CBS11 inched up to an unaccustomed second place with 25-to-54-year-olds, even though front-running Fox4 had twice as many viewers in this key news demographic. WFAA8 ran fourth among 25-to-54-year-olds, which also is unusual.

Email comments or questions to: unclebarky@verizon.net