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Local Nielsen ratings snapshot (Mon.-Tues., July 8-9) -- All-Star game swings a bigger stick while Love Island premiere plays like limp dick

By ED BARK
@unclebarkycom on Twitter
CBS’ long-term plans for Love Island were jilted in D-FW Tuesday night when the 90-minute premiere of the British “reality” knockoff got marooned opposite NBC’s America’s Got Talent and Fox’s telecast of major league baseball’s All-Star game.

Scheduled to run on every weeknight through Aug. 8th, Love Island opened to just 63,264 total viewers and 30,192 within the advertiser-prized 18-to-49-year-old age range.

NBC’s two-hour edition of America’s Got Talent reigned from 7 to 9 p.m. with 295,231 total viewers before the network’s launch of Bring the Funny won the 9 p.m. hour with 182,762. The All-Star game, which ran a bit past 10 p.m. and was won 4-3 by the American League, averaged 147,615 total viewers, an improvement over last year’s 142,442.

The All-Star game made its biggest strides with 18-to-49ers, though, pulling in 60,384 compared to last year’s 37,447. It also beat the 2017 mark of 57,728 viewers in this key demographic. Tuesday night’s performance was good enough to tie AGT in the 18-to-49 realm, but the All-Stars tailed off and lost from 9 to 10 p.m. to Bring the Funny (66,422).

On Monday night, ESPN’s nearly three-hour All-Star Home Run Derby averaged 119,498 total viewers and a robust 75,480 in the 18-to-49 motherlode. That was good enough to tie ABC’s The Bachelorette for the Monday night lead in this age range. Which is very good news for baseball.

OK, here are the Monday and Tuesday local news derby results.

Monday -- WFAA8 won in total viewers at 10 p.m. while Fox4 led with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. and 5 p.m. competitions, and at 6 p.m. tied CBS11 for the top spot among 25-to-54-year-olds. NBC5 drew the most total viewers at 6 p.m.

Tuesday -- WFAA8 ran the table at 10 p.m. in a downsized three-way competition while Fox4’s late nighter was delayed by All-Star post-game coverage.

Fox4 again swept the 6 a.m. and 5 p.m. races before adding a 6 p.m. win with 25-to-54-year-olds. CBS11 had the most total viewers at 6 p.m.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Thurs.-Sun., July 4-7) -- World Cup soccer brunch serves up an Eggs Benedict

By ED BARK
@unclebarkycom on Twitter
Fox was served well by the U.S. women’s Sunday brunch soccer win over the Netherlands to win their second straight World Cup.

The match, which ran from 10 to 11:54 a.m., averaged 449,875 D-FW viewers, with a peak crowd of 534,227 for the closing minutes. A decent-sized percentage -- 178,133 -- were within the advertiser-prized 18-to-49-year-old age range.

Both totals easily ranked as Sunday’s high points. ABC’s 7 p.m. episode of Celebrity Family Feud ranked second in both total viewers (189,791) and with 18-to-49ers (63,403).

OK, let’s rewind back to the Fourth of July, where NBC’s prime-time presentation of the Macy’s Fireworks show fizzled in the face of Fox4’s 9 p.m. local newscast. It was the day’s top draw in total viewers with 147,615 and also ranked No. 1 in the 18-to-49 demographic (45,288).

ABC’s 7 p.m. edition of Steph Curry’s Holey Moley miniature golf game show spent the night in the rough with 49,205 total viewers and just 6,038 within the 18-to-49 motherlode. But the network’s 9 p.m. hour of Reef Break in comparison drove into the ratings fairway with 112,469 total viewers and 24,154 in the 18-to-49 realm.

We won’t bother with the local news derby results because holiday exemptions were mostly in play. Only WFAA8 played for keeps on both July 4th and 5th.

Email comments or questions to: unclebarky@verizon.net

NBC5 adds Vince Sims as anchor/reporter

vince-sims-cbs46-desk

By ED BARK
@unclebarkycom on Twitter
Fort Worth-based NBC5 is adding Vince Sims as a weekend evening co-anchor and weekday reporter.

He’ll be arriving from Atlanta’s WGCL-TV (CBS46) at the end of this month after a five-year stay at the CBS station, where Sims has been a reporter and fill-in anchor. NBC5 hasn’t yet officially announced his hiring.

“I’m so excited for this opportunity,” Sims says on his Facebook page. “Dallas is a great move for me professionally, going to market #5 . . . God is ordering my steps to bigger things and I stand on faith that this is the right move for me.”

Sims’ departure from WGCL was first reported by Rodney Ho of the Atlanta Journal-Constitution. The Arkansas native and graduate of the University of Central Arkansas previously worked for TV stations in Pittsburgh, Louisiana and Oklahoma according to his CBS46 bio.

The station says he “enjoys dining out, playing tennis, playing pool, swimming and just socializing with friends. His weird hobby is collecting matchbooks.”

Email comments or questions to: unclebarky@verizon.net.

Local Nielsen ratings snapshot (Thurs., June 13) -- numbers up for both Warriors & concluding Game 6 of NBA Finals

By ED BARK
@unclebarkycom on Twitter
Thursday night’s concluding and classic Game 6 of the NBA Finals drove the D-FW ratings higher and higher.

The Toronto Raptors won their first title, 114-110, after the already injury-depleted, defending champion Golden State Warriors lost red hot Klay Thompson toward the end of the third quarter. Stretching to 10:48 p.m. on ABC, the game averaged 492,051 total viewers and 262,670 within the advertiser-coveted 18-to-49-year-old age range.

The Warriors closed out the Cleveland Cavaliers in 2017 and 2018 before the Finals could reach a Game 6. In 2016, Game 6 between the same two teams averaged a lower 474,521 total viewers and 219,123 in the 18-to-49 realm.

Thursday’s finale soared in the closing full 15-minute segment, when Raptors-Warriors drew 681,842 total viewers and 380,419 in the 18-to-49 demographic. Among the four major pro sports, the NBA continues to pull in the highest percentages of 18-to-49ers, with Game 6 easily surpassing the 50 percent mark. That’s lip-smacking good if you’re in the advertising sales department.

In contrast, Fox’s prime-time coverage of the PGA’s opening round of the U.S. Open averaged 63,264 total viewers and 15,096 in the 18-to-49 motherlode.

Here are Thursday’s local news derby results, with WFAA8’s 10 p.m. edition again out of the mix because of the NBA Finals run over.

Fox4 took the downsized 10 p.m. race in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).

But the big news came at 6 a.m., where WFAA8 beat longtime frontrunner Fox4 in both ratings measurements. That hasn’t happened in ages. As previously posted, WFAA8’s Daybreak has been at or near parity with Fox4’s Good Day this month. Viewing levels are deflated due to school being out and vacations in progress. So a true test will come in September, but this certainly bears watching.

WFAA8 otherwise also swept the 5 p.m. competitions and had the most 25-to-54-year-olds at 6 p.m. NBC5 won in total viewers at 5 p.m.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Wed., June 12) -- hockey at last gets a Cup full

By ED BARK
@unclebarkycom on Twitter
The ratings haven’t been kind to the Stanley Cup finals in these parts. But Wednesday night’s deciding Game 7, while certainly not a blockbuster, at least reigned as the overall top TV attraction in D-FW’s prime-time Nielsens.

The St. Louis Blues’ 4-1 road win over the Boston Bruins, which ended at 9:41 p.m. on NBC, averaged 119,498 total viewers and 48,307 within the advertiser-prized 18-to-49-year-old age range.

Fox4 9 p.m. local newscast drew more total viewers (161,674). But the closing 9 to 9:45 portion of the Stanley Cup game (Nielsen measures in 15-minute increments) tied the news with that same number of viewers. And during the actual running time of the game, Lord Stanley won throughout the night with 18-to-49ers.

ABC’s launch of its summertime game show bloc, including the premieres of new versions of Press Your Luck and Card Sharks, ran an overall third in total viewers behind hockey and the Fox/Fox4 lineup. In the 18-to-49 realm, Press Your Luck tied Fox’s competing Masterchef for second place in this key demographic before Card Sharks had second place to itself from 8 to 9 p.m. and Match Game faded to a distant third in the 9 p.m. hour.

Here are Wednesday’s local news derby results.

WFAA8 won at 10 p.m. in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 likewise swept the 6 a.m. and 5 p.m. races. At 6 p.m., WFAA8 won in total viewers and tied CBS11 for the top spot with 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net