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Local Nielsen ratings snapshot (Wed., Jan. 3)

By ED BARK
And the winner of Wednesday's 7 p.m. battle of the network pot-bellied, loudmouth sitcom stars is -- According to Jim.

A new episode of Jim Belushi's ABC series edged Kevin James' first-run King of Queens in both total homes and with 18-to-49-year-olds, the target advertiser audience for entertainment programming.

Alas, both of these enduring it not endearing comedies pounded NBC's Austin-made Friday Night Lights, which had its first outing in a new 7 p.m. Wednesday slot. Lights was even beaten in D-FW by the CW network's competing Beauty & the Geek, which opened with a two-hour opus from 7 to 9 p.m.

The real-life football game on Fox -- a Sugar Bowl matchup of LSU and Notre Dame -- controlled Wednesday night from the 7:30 p.m. kickoff until closing time after 10 p.m. local newscasts. Overall, the game averaged 247,520 homes, a nice uptick from the previous night's Orange Bowl on Fox (159,460 homes).

Two new ABC comedies, The Knights of Prosperity and In Case of Emergency, opened to small crowds from 8 to 9 p.m. Knights ran fourth in homes, but did manage to beat the first half-hour of NBC's new Wednesday edition of Deal or No Deal. Emergency then drooped to fifth place.

Among 18-to-49-year-olds, Knights moved up to second place, outpointing everything except the Sugar Bowl. Emergency ran third in that demo. Both comedies soon will have to go against American Idol, though. Pow, right in the kisser.

The nightly news wars saw NBC5 scoring twin wins at 10 p.m. in homes and with 25-to-54-year-olds, the prime advertiser target for news programming. Belo 8 controlled the 5 p.m. and 6 p.m. contests in both ratings measurements.

At 6 a.m. Fox4 and NBC5 tied in total homes, with Belo8 just a bit behind. The 25-to-54-year-old derby had Belo8 and Fox4 in a first-place tie.

Belo8 clearly has some momentum in the early mornings and Fox4 will be benefiting from a much more potent prime-time lineup when American Idol and 24 return this month. So NBC5 could be hard-pressed to retain its two early morning crowns when the February "sweeps" kick in. Somebody's going to get a wakeup call.
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