Local Nielsen ratings snapshot (Thurs., Sept. 28
09/29/06 04:40 PM
By ED BARK
Only household ratings were immediately available for Thursday night programming in Dallas-Fort Worth. Advertiser-preferred demographics -- 25-to-54-year-olds for news, 18-to-49 for entertainment -- could not be obtained by the end of Friday's business day.
In the four major local newscast faceoffs, Fox4 continued to win at 6 a.m., with NBC5 second. NBC5 took the 10 p.m. matchup, but by just one-tenth of a rating point over Belo8 -- 8.8 to 8.7 -- despite a major lead-in advantage from the NBC network's preceding ER. Each rating points equals 23,800 homes in the D/FW viewing area.
CBS11 also edged Belo8 (ABC) at 6 p.m., again by just one-tenth of a point. Belo8 won at 5 p.m., with a six-tenth of a point margin over NBC5.
Katie Couric's CBS Evening News lately has fallen back to third place locally. On Thursday it looked like this:
NBC Nightly News -- 5.2
ABC's World News -- 4.4
CBS Evening News -- 3.3
In Thursday's fevered prime-time wars, ABC programming won the first two hours in D/FW with the premiere of Ugly Betty (12.0 rating) and Grey's Anatomy (16.7), easily the most-watched program of the day.
Local viewers then abandoned ABC for NBC, where ER had a winning 10.5 rating while ABC's new Six Degrees series plummeted to a 6.8 rating with its second episode.
Source: Nielsen Media Research
Only household ratings were immediately available for Thursday night programming in Dallas-Fort Worth. Advertiser-preferred demographics -- 25-to-54-year-olds for news, 18-to-49 for entertainment -- could not be obtained by the end of Friday's business day.
In the four major local newscast faceoffs, Fox4 continued to win at 6 a.m., with NBC5 second. NBC5 took the 10 p.m. matchup, but by just one-tenth of a rating point over Belo8 -- 8.8 to 8.7 -- despite a major lead-in advantage from the NBC network's preceding ER. Each rating points equals 23,800 homes in the D/FW viewing area.
CBS11 also edged Belo8 (ABC) at 6 p.m., again by just one-tenth of a point. Belo8 won at 5 p.m., with a six-tenth of a point margin over NBC5.
Katie Couric's CBS Evening News lately has fallen back to third place locally. On Thursday it looked like this:
NBC Nightly News -- 5.2
ABC's World News -- 4.4
CBS Evening News -- 3.3
In Thursday's fevered prime-time wars, ABC programming won the first two hours in D/FW with the premiere of Ugly Betty (12.0 rating) and Grey's Anatomy (16.7), easily the most-watched program of the day.
Local viewers then abandoned ABC for NBC, where ER had a winning 10.5 rating while ABC's new Six Degrees series plummeted to a 6.8 rating with its second episode.
Source: Nielsen Media Research
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